Rationale behind 50% off Uni and Para titles at Amazon

[bt12483]

I find the recent 50% off sales at Amazon (Uni and now Paramount) very curious.

It seems to me that Warner may have used Amazon sales as a tool to judge consumer support behind bluray/HD DVD. Obviously we know the result from 1/4/08. WB went blu exclusive, citing greater sales, etc.

But what is with Uni and Para both having 50% off sales?

There is no consumer analysis to be gained behind these sales, since both studios have been red exclusive.

So, this is complete speculation (with a blu slant), but this is either:
1) a dumping of their HD DVD stock (in anticipation of a move to blu),
2) or they are trying to gauge how much HD DVD support is left after the WB announcement.

I can't see any rationale for these sales besides those two choices.

If sales are weak, maybe they will use this as a basis for going neutral or exclusive to blu.

If they see strong sales, maybe this will cause them to maintain their exclusive HD DVD support.

Any thoughts?

[aaronwt]

What is the rationale for the BOGO BD sales?

[bt12483]

Originally Posted by aaronwt

What is the rationale for the BOGO BD sales?

The BD bogo sales were pre WB, where both sides were competing for Warner's favor. They were trying to get as many sales as possible to persuade WB where they should go.

BD hasn't had a BOGO since WB moved I believe (could be wrong though).

Thats the difference I see.

BOGOs were used as a means to boost sales to woo WB.

[lasercat]

One thing I was wondering was why the BDA hasn't countered Uni's/Para's BOGO. From what I remember when HD DVD has had a BOGO BD has announced a BOGO soon after. The BDA isn't foolish, and if HD DVD still poses a threat to Blu-Ray then something should have happened.

[bt12483]

Originally Posted by Iwantthisonblu

One thing I was wondering was why the BDA hasn't countered Uni's/Para's BOGO. From what I remember when HD DVD has had a BOGO BD has announced a BOGO soon after. The BDA isn't foolish, and if HD DVD still poses a threat to Blu-Ray then something should have happened.

exactly, which is why i find the sale promos (red) (or lack of - blu) from both sides since WB odd.

HD DVD is doing what bluray used to do, and bluray is doing what HD DVD used to do (no bogos, etc.)

Unless bluray is being really cocky, why the 180 switch?

[hidefimports]

The BDA ran out of money after paying Warner $500 million. They don't have the money to support BOGO sales for Blu-ray anymore.

[Badger3920]

Sorry this is smackdown, not fud board. Next.

[gluasad]

My guess is they just wanted to sell some more movies.

[xboxboi]

Originally Posted by bt12483

I find the recent 50% off sales at Amazon (Uni and now Paramount) very curious.

It seems to me that Warner may have used Amazon sales as a tool to judge consumer support behind bluray/HD DVD. Obviously we know the result from 1/4/08. WB went blu exclusive, citing greater sales, etc.

But what is with Uni and Para both having 50% off sales?

There is no consumer analysis to be gained behind these sales, since both studios have been red exclusive.

So, this is complete speculation (with a blu slant), but this is either:
1) a dumping of their HD DVD stock (in anticipation of a move to blu),
2) or they are trying to gauge how much HD DVD support is left after the WB announcement.

I can't see any rationale for these sales besides those two choices.

If sales are weak, maybe they will use this as a basis for going neutral or exclusive to blu.

If they see strong sales, maybe this will cause them to maintain their exclusive HD DVD support.

Any thoughts?

my wild guess! firesale maybe?

because toshiba has purchased an national add on all major networks and will air a 30sec add on prime time saying that they have decided to throw the towel this June. By then, all the HD DVD disks and players will be worthless! No body will take them if amazon, walmart, best buy circuit pay customers to bring them back (its more expensive to hire people to dispose of the units)

[bt12483]

Originally Posted by Badger3920

Sorry this is smackdown, not fud board. Next.

Did you even read my comment?

I posted this "If they see strong sales, maybe this will cause them to maintain their exclusive HD DVD support."

I was hoping to engage discussion.

And what exactly do you think the smackdown forum is?

I have seen 20 threads worse than this stated this week.

[GPT]

Originally Posted by hidefimports

The BDA ran out of money after paying Warner $500 million. They don't have the money to support BOGO sales for Blu-ray anymore.

Warner claims that they made 63 million more profit off Blu-ray than hd dvd in 07 despite having 25 extra titles on hd dvd.
They also claim that it's cheaper to encode to Blu because of the extra space/bandwidth.

There has been no verified payoff.