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    Blu-ray 2010 Blu-ray Sales Metrics Stats: Nielsen/Videoscan/HMM Charts/Ratios/Bestsellers Etc

    NEW 2010 THREAD OPENED 1/20/2010

    (I have left a lot of reserved posts at the beginning for summary data.


    NOTE: If you just want the latest charts and graphs and discussion, go to the last page of this thread.

    If all you want is the latest weekly charts and graphs and the historical charts of the performance of individual titles off the Top 20 Sellers Charts and Top 20 Blu-ray charts for each week and the HMM narratives you can find them at this thread, without the discussion as I close that update thread between weekly updates:

    HMM Nielsen data temporary update thread



    .
    This is a the newest version ( started January 2010) continuation of the Nielsen/Videoscan sales thread.

    This thread is for all discussion of Blu-ray sales stats on how Blu-ray sales are compared to DVD . Discussion of the Home Media Magazine stats and all other industry released sales statistics on Blu-ray is encouraged. This mostly will focus on software sales, as we get the most consistent information there, but relevent hardware sales talk is also allowed.

    The first ten or so summary posts will be updated weekly by me with a link on this post to the current weekly discussion.

    Discussion on current week sales figures are generally near the last couple pages of the thread, with current new weekly data coming in sometime late Wednesday afternoon to late evening when Home Media Magazine and The Hollywood Reporter give initial info on the Nielsen Videoscan first alert data which is released on that day for the last weeks data which ends on Sunday.

    I've stopped trying to give a link to the latest week's discussion as the early posting of the Blu-ray and DVD research charts at Home Media magazine's homepage on Wednesday has kinda blended things together. Just go the last few pages of the thread and look for the graphs and charts to find the start of this weeks current discussion.

    We get revenue data first and breakouts of how each title sold in relation to the best selling title as an index number. My estimations for the bestselling top 20 DVD titles and top 20 Blu-ray titles unit sales occur a few days to a week later when The-Numbers.com posts its DVD unit sales estimates up so often the top 20 unit sales estimate figures run almost a week behind the revenue charts and graphs..

    older threads located here:

    2009 Blu-ray Sales Metrics Stats: Nielsen/Videoscan/HMM Charts/Ratios/Bestsellers Etc

    Nielsen/VideoScan 2008 Sales Metrics Thread: Ratios, Bestsellers, Weekly Charts etc

    http://forums.highdefdigest.com/sale...llers-etc.html


    For the record:

    Why and how I do this stuff...

    ...
    Quick question: with all the tables and graphs, WHEN do you find time to watch any movies????
    Quote Originally Posted by Kosty
    Almost everyday I find time when I'm not traveling to watch HD movies.

    I'm interested in the success of HD movies and home theater and I have friends who like my analysis.

    Plus once I've started , I have a lot of guys out there who have encouraged me and look forward to my comments and data roll up update each week so I kinda feel obligated.

    I multi task during the day and night. I watch at least a HD movie a day, maybe more, if I'm not on the road.

    If I'm incrementally adding on to the charts each week it takes less time that creating them from scratch, so its a routine. Pretty much I'm analyzing them as I type, so it takes less time, although I make an occasional typo or make a mistake that I hopefully catch when I re read them in context.

    I'm reasonably fluent in Excel skills and I don't spend a lot of time making them pretty. Its a subject I'm interested in and I'm just sharing the joy. Posting started as a professional writing exercise and its now a habit. Most of the time comes in when the new data from TheNumbers.com gets released and I do the unit calculations. Did I say that I multi task pretty well?

    Plus at this point, I have a lot of you guys double checking my data, so I feel pretty confident that if/when I make mistakes someone will catch it, so I feel free to just post.

    This is fun stuff to do analysis on. Much easier to do it than with other subjects that I've been paid to do in the past.

    For me its a stream of consciousness, multitasking orgy of analysis, connections, trade connections, forwarded PMs, emails, telephone calls, trade magazine reading, and basic curiosity from me and my real world business associates and clients.

    That and reasonably fast typing skills.

    I just like sharing some of the information I can find and organize in a way that keeps things in perspective and helps kill the FUD. Plus its a hobby and habit now and I learn a lot that helps out my real world clients as well as my own home theater enjoyment.

    I'd rather let the facts speak for themselves or at least have all sides of the arguments presented so people can think for themselves.

    Last but not least, I think this time is a bit significant in the adoption of high definition video and lossless audio in the home. I've to a degree met a lot of players in the industry and I kinda feel almost that I'm been seeing a bit of marketing and consumer electronics history. So at this point, I'm just feeling obligated to go along for the ride and see it through.

    Glad someone out there appreciates it.

    Kosty

    Quote Originally Posted by Kosty
    For the uninitiated, Wal-Mart does not cooperative with any data aggregators directly anymore, as the largest retailer it figured it was getting less out of the deal. But the weekly Nielsen Videoscan first alert report pretty much takes the point of sale cash register electronically reported data each week and keeps track of every transaction by price and SKU.

    So for the most part, unless Wal-Mart had a special promotion or event (like Twilight DVD special edition and no Blu-ray version at all a few months ago) th Wal-Mart rankings will be almost exactly like the rest of the market. Pretty much its a 100% census of packaged media sales each week of every retailer with more than one store in the country. Or if you will a 60% sample size of the DVD market and 75-80% sample size of the Blu-ray market down to the individual transaction level.

    The home media magazine weekly revenues add in an adjustment for Wal-Mart on top of the Nielsen Videoscan data and my top 20 estimates in this thread do so as well.


    Old Nielsen Videoscan retailers list and Nielsen Videoscan overview

    http://www.avsforum.com/avs-vb/attac...6&d=1171406427

    http://www.avsforum.com/avs-vb/attac...7&d=1171406443

    THE NEXT POSTS OR SO ARE RESERVED FOR CURRENT UPDATES OF THE DATA CHARTS AND GRAPHS UPDATED EACH WEEK FOR EASY REFERENCE

    THE NEXT MANY POSTS OR SO ARE INTENDED SOME HISTORICAL LINKS AND USEFUL DATA AND PERHAPS SUMMARIES OF THE CURRENT CHARTS
    Last edited by Kosty; 05-08-2010 at 01:44 PM.
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    "A lot of good arguments are spoiled by some fool who knows what he is talking about." - Miguel de Unamuno

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    All of the charts involving individual titles and their Blu-ray marketshare or relative sales Index numbers are always based on unit sales. They are generated based on the units sold by SKU off the Nielsen Videoscan first alert report that comes out on Wednesday for the week ending the Sunday before.

    They also don't include Wal-Mart in their Blu-ray marketshare or unit calculations, although its a fair assumption that Wal-Mart sales would be similar.

    Only HMM statistic that is revenue based is the overall format revenues and now the pie chart. Thats based on the Nielsen Videoscan first alert report, plus HMMs adjustment for Wal-Mart revenues and probably a nudge up for the first alert versus final number undercount.
    Last edited by Kosty; 01-22-2010 at 07:47 PM.
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    "A lot of good arguments are spoiled by some fool who knows what he is talking about." - Miguel de Unamuno

    "I understand the concept of optimism. But I think with me what you get is a lack of cynicism." - Tom Hanks

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    "A lot of good arguments are spoiled by some fool who knows what he is talking about." - Miguel de Unamuno

    "I understand the concept of optimism. But I think with me what you get is a lack of cynicism." - Tom Hanks

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    "A lot of good arguments are spoiled by some fool who knows what he is talking about." - Miguel de Unamuno

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    "A lot of good arguments are spoiled by some fool who knows what he is talking about." - Miguel de Unamuno

    "I understand the concept of optimism. But I think with me what you get is a lack of cynicism." - Tom Hanks

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    Last edited by Kosty; 01-21-2010 at 08:26 AM.
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