2010 Blu-ray Sales Metrics Stats: Nielsen/Videoscan/HMM Charts/Ratios/Bestsellers Etc

[Rob71]

I'll comment right now and save us both the trouble. Clash of the Titans will do well not because it is a great movie, but because, of course, it is a fantasy cartoon flick, and because, of course, blu-ray player owners quite simply haven't had much to purchase all summer long.

Quite simply one of the dumbest things you have posted in a while.

Are you seriously comparing marketshare to DVD, when blu-ray did $13 million??? The same DVD that declined $82 million YoY this week??? Where did all those people go? Not to blu-ray, apparently.

Are you not aware of what films were released last year compared to this year? Or are you willfully ignoring the facts? Nevermind, it's a rhetorical question.

I didn't think you would seriously be looking for somebody to respond to these "records". Wierd things happen when the numbers get this low. Maybe Bruce Willis bought a couple hundred blu-rays for his friends.

As referenced by your post.

[ack_bak]

I'll comment right now and save us both the trouble. Clash of the Titans will do well not because it is a great movie, but because, of course, it is a fantasy cartoon flick, and because, of course, blu-ray player owners quite simply haven't had much to purchase all summer long.

Clash of the Titans will most likely sell well on Blu-Ray. It did well at the box office (although bad reviews and word of mouth may hurt home video sales). That said, it is the type of movie that Blu-Ray owners may choose to buy on HDM vs DVD. As for not much to buy all summer long, why single out just Blu-Ray? Release dates affect all home video formats including DVD, VOD, etc. I don't know why you seem so surprised that releases affect sales. This gets brought up to you time and again and you continue to not understand. I won't bother trying to explain it again as you can't seem to grasp such a simple and basic concept.

[Malanthius]

Really did not say its a "record" as much as a milestone that shows clear progress in Blu-ray's market growth. There is only one time a day and date title can be first on the Blu-ray charts by having a 51% or greater Blu-ray marketshare. Now thats at a certainly much lower volume and revenues than when Avatar almost did it with a 49% Nielsen Videoscan reported unit share for that Blu-ray +DVD combo of Avatar, but it occurred here nonetheless. Its certainly something you did not expect when you were preaching gloom and doom about Blu-ray last year about this time, just before Watchmen and Coraline were released.

Would you say BRs "growth" percentage has more to do with it growing? Or DVD shrinking?

[Ray Von]

Would you say BRs "growth" percentage has more to do with it growing? Or DVD shrinking?

Unless you seriously think sales of Avatar and CotT were 49% and 51% under target respectively, you already know it's the former.

Ray Von

[Kosty]

Would you say BRs "growth" percentage has more to do with it growing? Or DVD shrinking?

Wow. Nice question and I'll give you my best take I can muster at the moment.

Both.

As technology advances cloud based stuff inevitably will grow in scope, usefulness, quality and consumer acceptance, but for the near future, perhaps five years, perhaps a decade, its mostly going to be a rental alternative as DVD and its next generation DVD high definition successor Blu-ray has consumer acceptance and routine purchasing and rental habits to consider. DVD's success has meant more and more consumers see it as an upgrade to all that they like about DVD including ease of use, predicable reliable long term ownership rights, portability across decades old devices and assurance that what you buy today you can view in the future. Consumers see hundreds, no make that thousands of inexpensive DVDs and a growing numbers of Blu-ray under $15, on a typical weekend retail shopping trip, that they can be assured can play on $99 players from dozens of studios, content providers and manufacturers and understand and can trust the concept.

Cloud based stuff is still geeky, standards insecure and there is little consumer trust in long term ownership and its near term inherently a replacement for rental not long term collection and ownership.

So getting back to your question because DVD is almost at 100% saturation in USA households, by its nature any growth Blu-ray will have will be substitution for DVD sales. But thats a lousy question. Of course it is as DVD is with virtually 100% of TV households and certainly 100% of active movies buyers and renters as 0% use VHS or UMD anymore. Even alternative collectors like me and others, with HD DVR movies on external hard drives also use optical disc for rental and owned collections.

So of course, by the nature of the issue every new Blu-ray owner is coming from the pool of DVD owners.

Thats not the point.

Its what their habits would be if Blu-ray was not here as an high definition option for watching and collecting movies.

Blu-ray is importantly extending the lifespan of optical based packaged home media sales to another generation of user patterns in the high definition usage area and preserving the lifecycle of packaged media sales and the studios harvesting of revenues from their catalog for another period of time. Perhaps then cloud based streaming and Ultraviolet download keychests will be ready to go along with the infrastructure to make it happen. Of course then the assets may be worth less per transaction.

So even without Blu-ray DVD would be shrinking but together the two with sell through and rental will be steadier in revenues for a few more years. DVD has been in decline for theatrical catalog revenues since 2005, that was hidden by TV series box sets for a few years. DVD catalog sales revenues (maybe not even really units though) for a few reasons including the exhaustion of viable assets to release new on DVD, lower discounted price points and consumers being exposed to most titles available over the last decade. With nothing new to release on DVD except new movies, no wonder catalog revenues are declining.

Blu-ray sales of new releases, are gaining traction, heck last week for the very first time a new release had a higher Blu-ray unit marketshare than its DVD counterpart. Thats not insignificant.

If Blu-ray substitutes for DVD in new releases where most of the money and profit for retailers and the studios are made, then thats an industry win, and consumers win as they get HD versions and soon 3D versions in the highest available audio and video quality available. So any Blu-ray gains there in DVD consumers upgrading to Blu-ray is a next generation DVD upgrade , not a shrinkage of DVD , but a transition of DVD owners to DVDs extension of a high definition successor and complementary format. Thats day and date new release stuff.

Where Blu-ray may "gain" is to re energize some portion of high volume catalog collectors who have slowed their standard definition DVD buying habits as they have upgraded to HDTVs and now bigger and better HDTVs and stopped buying DVD because they have most of what they want on DVD, and only buy DVD when its so cheap its a throw away purchase or rent it. For many of those people, and that includes me and many others here, I'd not consider buying something I own on DVD ever again, but I'd not only consider but already have started to re buy stuff on Blu-ray, especially if I think its cheap enough high quality enough, and likely to be the last time I ever buy the title to own, ever ever again. I might spring for a future 3D version, but when I buy a Blu-ray of a DVD I already own, thats a growth purchase that has nothing to do with taking away from a DVD sale, its newly harvested income from me for the studios and retailers.

Both are good for everyone if the agreed upon price is right and the quality and experience is the best it can be.

Now if you meant that Blu-ray percentage gains are only because the ratios are getting better as DVD is shrinking , then no thats really not the case if the combined DVD+Blu-ray sales are maintained for new release sales as DVD catalog sales are declining anyway as consumers move to high definition displays and already own what they have already on DVD. Or have the option to rent it for cheap on Netflix or Redbox or Blockbuster.

But as Blu-ray gains in absolute magnitude, if its gains are in new releases, thats just transitioning DVD owners to next generation DVD, if its gains are in catalog sales, then thats found money thats partially substituting for DVD catalog sales that are declining anyway, and would decline even if Blu-ray never existed. The fact that as more Blu-ray players are sold, that is also extending the usefulness and lifetime of DVDs too into the future, as Blu-ray players are fast modern upconverting DVD and CD players too.

[nextoo]

Wow. Nice question and I'll give you my best take I can muster at the moment.

Both.

As technology advances cloud based stuff inevitably will grow in scope, usefulness, quality and consumer acceptance, but for the near future, perhaps five years, perhaps a decade, its mostly going to be a rental alternative as DVD and its next generation DVD high definition successor Blu-ray has consumer acceptance and routine purchasing and rental habits to consider. DVD's success has meant more and more consumers see it as an upgrade to all that they like about DVD including ease of use, predicable reliable long term ownership rights, portability across decades old devices and assurance that what you buy today you can view in the future. Consumers see hundreds, no make that thousands of inexpensive DVDs and a growing numbers of Blu-ray under $15, on a typical weekend retail shopping trip, that they can be assured can play on $99 players from dozens of studios, content providers and manufacturers and understand and can trust the concept.

Cloud based stuff is still geeky, standards insecure and there is little consumer trust in long term ownership and its near term inherently a replacement for rental not long term collection and ownership.

So getting back to your question because DVD is almost at 100% saturation in USA households, by its nature any growth Blu-ray will have will be substitution for DVD sales. But thats a lousy question. Of course it is as DVD is with virtually 100% of TV households and certainly 100% of active movies buyers and renters as 0% use VHS or UMD anymore. Even alternative collectors like me and others, with HD DVR movies on external hard drives also use optical disc for rental and owned collections.

So of course, by the nature of the issue every new Blu-ray owner is coming from the pool of DVD owners.

Thats not the point.

Its what their habits would be if Blu-ray was not here as an high definition option for watching and collecting movies.

Blu-ray is importantly extending the lifespan of optical based packaged home media sales to another generation of user patterns in the high definition usage area and preserving the lifecycle of packaged media sales and the studios harvesting of revenues from their catalog for another period of time. Perhaps then cloud based streaming and Ultraviolet download keychests will be ready to go along with the infrastructure to make it happen. Of course then the assets may be worth less per transaction.

So even without Blu-ray DVD would be shrinking but together the two with sell through and rental will be steadier in revenues for a few more years. DVD has been in decline for theatrical catalog revenues since 2005, that was hidden by TV series box sets for a few years. DVD catalog sales revenues (maybe not even really units though) for a few reasons including the exhaustion of viable assets to release new on DVD, lower discounted price points and consumers being exposed to most titles available over the last decade. With nothing new to release on DVD except new movies, no wonder catalog revenues are declining.

Blu-ray sales of new releases, are gaining traction, heck last week for the very first time a new release had a higher Blu-ray unit marketshare than its DVD counterpart. Thats not insignificant.

If Blu-ray substitutes for DVD in new releases where most of the money and profit for retailers and the studios are made, then thats an industry win, and consumers win as they get HD versions and soon 3D versions in the highest available audio and video quality available. So any Blu-ray gains there in DVD consumers upgrading to Blu-ray is a next generation DVD upgrade , not a shrinkage of DVD , but a transition of DVD owners to DVDs extension of a high definition successor and complementary format. Thats day and date new release stuff.

Where Blu-ray may "gain" is to re energize some portion of high volume catalog collectors who have slowed their standard definition DVD buying habits as they have upgraded to HDTVs and now bigger and better HDTVs and stopped buying DVD because they have most of what they want on DVD, and only buy DVD when its so cheap its a throw away purchase or rent it. For many of those people, and that includes me and many others here, I'd not consider buying something I own on DVD ever again, but I'd not only consider but already have started to re buy stuff on Blu-ray, especially if I think its cheap enough high quality enough, and likely to be the last time I ever buy the title to own, ever ever again. I might spring for a future 3D version, but when I buy a Blu-ray of a DVD I already own, thats a growth purchase that has nothing to do with taking away from a DVD sale, its newly harvested income from me for the studios and retailers.

Both are good for everyone if the agreed upon price is right and the quality and experience is the best it can be.

Now if you meant that Blu-ray percentage gains are only because the ratios are getting better as DVD is shrinking , then no thats really not the case if the combined DVD+Blu-ray sales are maintained for new release sales as DVD catalog sales are declining anyway as consumers move to high definition displays and already own what they have already on DVD. Or have the option to rent it for cheap on Netflix or Redbox or Blockbuster.

But as Blu-ray gains in absolute magnitude, if its gains are in new releases, thats just transitioning DVD owners to next generation DVD, if its gains are in catalog sales, then thats found money thats partially substituting for DVD catalog sales that are declining anyway, and would decline even if Blu-ray never existed. The fact that as more Blu-ray players are sold, that is also extending the usefulness and lifetime of DVDs too into the future, as Blu-ray players are fast modern upconverting DVD and CD players too.

Extremely well written and well thought out.

But the real point here is that folks are less inclined when it comes to purchasing packaged media. Regardless of the color of the package or resolution.

That's it. Simple enough.

Mixing the colors of the case (or the resolutions of the discs) as a defense when discussing market share does not help bolster the eroding package media distribution model.

[nextoo]

Would you say BRs "growth" percentage has more to do with it growing? Or DVD shrinking?

It has to with both.

When considering this matrix both are in play.

Is BD market share increasing? Sure. Nobody would deny this.

But as DVD packaged media sales fall off the cliff (as the J6P abandons the format) the die hard BD junkies are in fact able to claim more market share.

That's what happens when we all discuss "percents". In reality we are in a revenue free fall - regardless of color or resolution. Just look at the results - since 2006.

But it makes BD look good to the uninformed. And good fodder for the cheerleaders. Which are more informed than we all think they are as they continue to grab at straws. Anything. Grabbing at anything as packaged media loses hundreds of millions routinely.

Tough to defend but it is entertainment to witness.

[towergrove]

Wow. Nice question and I'll give you my best take I can muster at the moment.

Both.

As technology advances cloud based stuff inevitably will grow in scope, usefulness, quality and consumer acceptance, but for the near future, perhaps five years, perhaps a decade, its mostly going to be a rental alternative as DVD and its next generation DVD high definition successor Blu-ray has consumer acceptance and routine purchasing and rental habits to consider. DVD's success has meant more and more consumers see it as an upgrade to all that they like about DVD including ease of use, predicable reliable long term ownership rights, portability across decades old devices and assurance that what you buy today you can view in the future. Consumers see hundreds, no make that thousands of inexpensive DVDs and a growing numbers of Blu-ray under $15, on a typical weekend retail shopping trip, that they can be assured can play on $99 players from dozens of studios, content providers and manufacturers and understand and can trust the concept.

Cloud based stuff is still geeky, standards insecure and there is little consumer trust in long term ownership and its near term inherently a replacement for rental not long term collection and ownership.

So getting back to your question because DVD is almost at 100% saturation in USA households, by its nature any growth Blu-ray will have will be substitution for DVD sales. But thats a lousy question. Of course it is as DVD is with virtually 100% of TV households and certainly 100% of active movies buyers and renters as 0% use VHS or UMD anymore. Even alternative collectors like me and others, with HD DVR movies on external hard drives also use optical disc for rental and owned collections.

So of course, by the nature of the issue every new Blu-ray owner is coming from the pool of DVD owners.

Thats not the point.

Its what their habits would be if Blu-ray was not here as an high definition option for watching and collecting movies.

Blu-ray is importantly extending the lifespan of optical based packaged home media sales to another generation of user patterns in the high definition usage area and preserving the lifecycle of packaged media sales and the studios harvesting of revenues from their catalog for another period of time. Perhaps then cloud based streaming and Ultraviolet download keychests will be ready to go along with the infrastructure to make it happen. Of course then the assets may be worth less per transaction.

So even without Blu-ray DVD would be shrinking but together the two with sell through and rental will be steadier in revenues for a few more years. DVD has been in decline for theatrical catalog revenues since 2005, that was hidden by TV series box sets for a few years. DVD catalog sales revenues (maybe not even really units though) for a few reasons including the exhaustion of viable assets to release new on DVD, lower discounted price points and consumers being exposed to most titles available over the last decade. With nothing new to release on DVD except new movies, no wonder catalog revenues are declining.

Blu-ray sales of new releases, are gaining traction, heck last week for the very first time a new release had a higher Blu-ray unit marketshare than its DVD counterpart. Thats not insignificant.

If Blu-ray substitutes for DVD in new releases where most of the money and profit for retailers and the studios are made, then thats an industry win, and consumers win as they get HD versions and soon 3D versions in the highest available audio and video quality available. So any Blu-ray gains there in DVD consumers upgrading to Blu-ray is a next generation DVD upgrade , not a shrinkage of DVD , but a transition of DVD owners to DVDs extension of a high definition successor and complementary format. Thats day and date new release stuff.

Where Blu-ray may "gain" is to re energize some portion of high volume catalog collectors who have slowed their standard definition DVD buying habits as they have upgraded to HDTVs and now bigger and better HDTVs and stopped buying DVD because they have most of what they want on DVD, and only buy DVD when its so cheap its a throw away purchase or rent it. For many of those people, and that includes me and many others here, I'd not consider buying something I own on DVD ever again, but I'd not only consider but already have started to re buy stuff on Blu-ray, especially if I think its cheap enough high quality enough, and likely to be the last time I ever buy the title to own, ever ever again. I might spring for a future 3D version, but when I buy a Blu-ray of a DVD I already own, thats a growth purchase that has nothing to do with taking away from a DVD sale, its newly harvested income from me for the studios and retailers.

Both are good for everyone if the agreed upon price is right and the quality and experience is the best it can be.

Now if you meant that Blu-ray percentage gains are only because the ratios are getting better as DVD is shrinking , then no thats really not the case if the combined DVD+Blu-ray sales are maintained for new release sales as DVD catalog sales are declining anyway as consumers move to high definition displays and already own what they have already on DVD. Or have the option to rent it for cheap on Netflix or Redbox or Blockbuster.

But as Blu-ray gains in absolute magnitude, if its gains are in new releases, thats just transitioning DVD owners to next generation DVD, if its gains are in catalog sales, then thats found money thats partially substituting for DVD catalog sales that are declining anyway, and would decline even if Blu-ray never existed. The fact that as more Blu-ray players are sold, that is also extending the usefulness and lifetime of DVDs too into the future, as Blu-ray players are fast modern upconverting DVD and CD players too.

Great write up Kosty!

[Kosty]

Thank you all.

Million monkey's typing and blind squirrels find the occasional nut and all that.



No matter what the volumes or levels, Blu-ray is now around to stay and that means all new releases and now probably most of the viable studio library back catalog of theatrical titles will eventually get Blu-ray versions.

As the new releases get Blu-ray versions alongside the DVD ones, and more consumers buy them, then Blu-ray becomes more mainstream and even older DVD releases gain as they can be played on modern fast better performing next generation DVD players.

As the previously released titles on DVD, now new to Blu-ray, get released any additional income they generate over the dormant sales of their long released DVD versions, at any higher price point, to avid collectors, enthusiasts or even casual occasional consumers or long tail discounted subscription or kiosk renters is more than the studios and retailers would generate from DVD alone if Blu-ray did not exist.

I don't mind downloads and streaming and Netflix and Redbox and DISH and cable and DD and IVOD. Its all good. But I'm really glad Blu-ray is also in the mix as a high quality ownership alternative and rental option as well.

[Kosty]

Interesting response to my essay.

Originally Posted by Kosty
Wow. Nice question and I'll give you my best take I can muster at the moment.

Both.

... Of course then the assets may be worth less per transaction.


... Where Blu-ray may "gain" is to re energize some portion of high volume catalog collectors who have slowed their standard definition DVD buying habits as they have upgraded to HDTVs and now bigger and better HDTVs and stopped buying DVD because they have most of what they want on DVD, and only buy DVD when its so cheap its a throw away purchase or rent it.

Nice essay. I basically agree at least to the point of saying this is the way it SHOULD be.

My concern is that the studios are making a mess of things.

1. Up until now, home video has been an automatic win for the studios. They could even try to kill it off and it still provided bountiful profits.
-- in the 50's, the studios openly battled TV for a decade
-- in the 70's, they tried to kill VCR's. It was no secret that every studio exec would have destroyed VCR's had they possessed the means to do so.
-- in the 90's, DVD had a very lukewarm initial acceptance by nearly half of the studios, with many stating that they wanted things to remain as they were.
In all of these cases, efforts to kill the new technology failed, with unexpected profits as the result.

2. The current Blu-ray/theatrical situation is a bit different. There is enough saturation of DVD, and new VOD/streaming technologies beckoning, and for once, studio profits are not a guaranteed result. They can blow it this time.

-- the studios are reducing the theatrical window to a dangerous point. Theatres may not be able to survive, customers may learn to wait for cheaper alternatives, and only films that are sequels or presold properties will survive. The number of tickets sold (as contrasted to $ at today's inflated prices) is falling.
-- poor films in the theatres now means poor packaged madia sales in 90 days just as the night follows the day.
-- the studios have done a decent job with Blu-ray day-and-date theatricals, but the lack of emphasis on producing and MARKETING catalog on Blu-ray is causing a failure to uptake the format at the rate that it should. Certainly Blu-ray will become the packaged medium for new titles. It increasingly looks like Netflix and streaming will, however, become the channel for catalog since the studios are only marginally interested in promoting catalog on Blu-ray.
-- the studios have tolerated the kiosks (as long as their market share was high) and have downright encouraged VOD and streaming.

I believe there is a connection between the change in how films are marketed and the growing bumper crop of bad films. I have been following release schedules for decades and this summer has really taken the cake.
-- film after film has cost $150-$200 M and been a disaster.
-- only proven properties can be green-lit: Robin Hood at $200M (did we really need another Robin Hood after Errol Flynn, Kevin Costner, and even Mel Brooks?); Shrek 4 (what a sad end to an original idea of 9 years ago); The Karate Kid (one of the few winners of the summer but itself a reboot). The big winner of the summer is Toy Story 3 which itself is a three-quel. Inception only got made on the strength of Christopher Nolan's name, insistence, and the similarity to The Matrix.
-- endless CGI nonsense like Airbender, Apprentice, Persia, Cats and Dogs, etc.
-- we usually see one or two small indie films that hit it big (Sideways, Little Miss Sunshine) by creativity and counter-programming. They are missing this year. Cyrus and Kids are All Right are failing in expansion and will be lucky to turn a profit after video. City Island kept going in limited but never went broad.


Based on current studio policies, I could see the following future:

1. Theatrical exhibition will largely be confined to big-screen 3D events and perhaps a few remaining art venues in only a few big cities. Theatrical windows will be 2 months. Overall theatrical ticket sales will be less than 1/2 of what they are today, with higher ticket prices trying to make up the difference.
2. Films will be available on VOD 24 hours after theatrical release. The studios will try to get $15 for this but will be pushed to under $10 by the competition of other windows. [Why pay $15 to watch the title at home when you can Redbox/Netflix it in a few months for next to nothing?]
3. Blu-ray will be the king of a small kingdom of packaged media. New titles and very special catalog titles will be pressed, but little else.
4. Catalog (defined as films 3 months of age and older) will be largely serviced by Netflix-like streaming. Prices will be very small.
5. Many films will have no theatrical release at all, or only a few engagements in LA and NY. It will be direct-to-VOD-and-kiosk.
6. Having greatly reduced theatrical and packaged media, the studio execs will learn that "less per transaction" only works if you can increase the number of transactions.
6. Production of big pictures will fall, and overall output will fall. After this summer, I expect to see a lot of studios pulling back on their production schedules.
7. On the bright side, the inexpensiveness of production equipment and the ready distribution via the Internet will let a 1000 flowers bloom. But we will see lots of YouTube (and XTube) releases, lots of short-format ephemera. We will be lucky to see another Blair Witch this way, and won't see an LA Confidential. Take a look at "Exit Through the Gift Shop" to understand how this will develop and, in its own way, marketed.

[Kosty]

Lots of good concerns.

I'm glad Blu-ray has now reached the mass market tipping point and no matter how things move going forward Blu-ray is going to survive, new releases will come out on Blu-ray and most of the viable back catalog that got DVD releases now will eventually get a Blu-ray version as well.

[Kosty]

-- the studios have done a decent job with Blu-ray day-and-date theatricals, but the lack of emphasis on producing and MARKETING catalog on Blu-ray is causing a failure to uptake the format at the rate that it should. Certainly Blu-ray will become the packaged medium for new titles. It increasingly looks like Netflix and streaming will, however, become the channel for catalog since the studios are only marginally interested in promoting catalog on Blu-ray.

I think as more Blu-ray hardware is sold and Blu-ray household penetration rises catalog sales will naturally rise over time for Blu-ray as the retailers and studios cater to the growing size of Blu-ray owners over time. No need to hurry the demise of DVD if they can still find a way to make money, but Blu-ray catalog sales will grow as they respond to the market and more and more consumers find more and more Blu-ray to buy.

The studio libraries may be exhausted to new to release DVD versions, but thats still thousands and thousands of new to Blu-ray titles that are ready to sell over time.

[nextoo]

Lots of good concerns.

I'm glad Blu-ray has now reached the mass market tipping point and no matter how things move going forward Blu-ray is going to survive, new releases will come out on Blu-ray and most of the viable back catalog that got DVD releases now will eventually get a Blu-ray version as well.

Blu-ray survive? Of course Blu-ray will survive. But it will in no way contribute as it was originally conjured up to contribute.

That has already been made clear.

And the consistent and repeated capitulations (downward capitulations) as to what the definition of Blu-ray success is (by even its most fanatic supporters) has left a forensic trail which can be well defined - as obvious as day glo orange when looking back.

[Kosty]

This data has been updated. Please go to the end pages of this thread for the latest versions.

[Kosty]

EMA: Video Transactions Grew in 2009



By : Chris Tribbey | Posted: 02 Aug 2010
ctribbey@questex.com


Consumer transactions for Blu-ray Disc, DVD and digital delivery hit 3.5 billion in 2009, up 2.8% from the previous year, according to a new report from the Entertainment Merchants Association (EMA). The transactions cover both rental and sellthrough.

DVD and Blu-ray sales accounted for $17.9 billion in sales, the report concludes, nine times the revenue generated by digital delivery.


“While there has been a great deal of focus recently on the slippage of revenues in the DVD market, the untold story is that consumers’ embrace of home entertainment remains very strong and packaged media is the preferred delivery instrument,” said EMA president and CEO Bo Andersen.

“Digital distribution is clearly an important segment of the home entertainment market and will continue to grow in market share in the coming year. While it is tempting for industry outsiders to say ‘disc is dead,’ as the saying goes, reports of its demise are grossly exaggerated.”

The data is the result of research by Adams Media Research, DEG: The Digital Entertainment Group, The NPD Group, Parks Associates and Screen Digest. For more information visit www.EntertainmentMerchantsAssociation.org.

http://www.homemediamagazine.com/res...rew-2009-20194