2010 Blu-ray Sales Metrics Stats: Nielsen/Videoscan/HMM Charts/Ratios/Bestsellers Etc

[ack_bak]

What?! I thought people want to own!? I can't believe my eyes Ack! I mean that has been your guys argument with mike all along right? That streaming/downloads would never take off and now I hear these words from you? I don't see any arguments from your side either! Wow!

I have been saying that catalog titles will not drive new formats since 2007. You just weren't paying attention. Catalog titles are still important, but it has been clear since 2006 that new releases are the key to driving new ownership.

And the same point goes to streaming/downloads. As I stated streaming/downloads are actually screwed when it comes to catalog title revenue. People are simply not going to pay $10+ to "own" a catalog on digital when they can stream it anytime they want or play it "on demand" for pennies on the dollar. That is when I see "you guys" saying that downloads and streaming are going to dominate I don't buy it. The studios are poised to replace billions of dollars in sales of optical discs with millions of dollars in streaming and downloading rental fees.

[Malanthius]

Dude, what the hell are you talking about? I don't remember the amount of people wanting to own being an issue, now if you _WANTED_ to own, there is no real good ownership model on the non-physical format side at the current time.

Was this a slip, or did you mean to out yourself? Not that it wasn't painfully obvious.

Huh?

Besides you and a few other chirpy posters that expected Blu-ray to replace DVD or something, no one is expecting Blu-ray to replace DVD catalog sales anytime soon.

As a matter of fact, thats a huge reason I personally supported HD DVD back in the day, as I was concerned about the economics and replication capacity for Blu-ray catalog titles and Sony and other studios relaying on the PS3 demographics for new releases and leading older titles to stay on DVD.

So if anything I'm more pleased with Blu-ray catalog releases as the quality and pace has actually exceeded my expectations and the first job of the next generation DVD format was to extend the new release sales to high definition packaged media, which Blu-ray is obviously doing rather well.

With the raw numbers of titles in release DVD sustains over $100 million a week in routine older release sales and Blu-ray while growing is still an order of magnitude below that at around $10 million a week. But Blu-ray is growing and DVD is not.

Obviously streaming and downloads will increase substantially over time. No one denies that that will be the eventual future somewhere down the road but there are a lot of short term hurdles to overcome. In the meantime Blu-ray continues to still be the highest quality source available in to consumers today and its released catalog will grow over time. But its doubtful it will ever replace DVD sales completely and its going to be years before its larger than DVD in overall revenues.

First to Rob. If you don't know what side of the smackdown lunchroom I sit in I don't know what to say. I thought I have always been very obvious.

Second. I have never championed downloads. I don't ignore them either. I know that most of it is free. Nonetheless it's the future. But I remember many times when these issues were debated you guys would bring up that streamng and such would never take off because people wanted physical media to own. I see a lot of inconsistancies lately in your arguments guys. I'm glad you are finally coming around to reality though. That's the main thing I guess.

[Sbert]

First to Rob. If you don't know what side of the smackdown lunchroom I sit in I don't know what to say. I thought I have always been very obvious.

Second. I have never championed downloads. I don't ignore them either. I know that most of it is free. Nonetheless it's the future. But I remember many times when these issues were debated you guys would bring up that streamng and such would never take off because people wanted physical media to own. I see a lot of inconsistancies lately in your arguments guys. I'm glad you are finally coming around to reality though. That's the main thing I guess.

There's a difference between the following:

1) The actual number of people who want to own vs the actual desire to own
2) Whether or not that title is a catalog vs new release

I don't believe I've seen any major inconsistencies as a whole. If people want to own media, physical _IS_ the way to go right now. Whether or not there are a lot of people who want to buy is another question and actually a "attach rate" question and relates to total sales, right? So we know that overall there's been a decrease in revenue and so I would agree that the amount of people who want to own is getting smaller, but talking about absolute numbers, I don't know how much attrition has occured.

Again this is probably true in regards to catalogs and new releases. Of course blu-ray is more susceptible to lack of catalog buying due to several factors including: total number of catalogs, transfer quality of catalogs, the change in general population demographics as people get older and die there is a shifting of perceived "classics", of course cost, etc.

And of course, the economy is an issue (just a light one)

[ack_bak]

There's a difference between the following:

1) The actual number of people who want to own vs the actual desire to own
2) Whether or not that title is a catalog vs new release

I don't believe I've seen any major inconsistencies as a whole. If people want to own media, physical _IS_ the way to go right now. Whether or not there are a lot of people who want to buy is another question and actually a "attach rate" question and relates to total sales, right? So we know that overall there's been a decrease in revenue and so I would agree that the amount of people who want to own is getting smaller, but talking about absolute numbers, I don't know how much attrition has occured.

Again this is probably true in regards to catalogs and new releases. Of course blu-ray is more susceptible to lack of catalog buying due to several factors including: total number of catalogs, transfer quality of catalogs, the change in general population demographics as people get older and die there is a shifting of perceived "classics", of course cost, etc.

And of course, the economy is an issue (just a light one)

Some people seem to have very selective, and rather poor, memories....

[Kosty]

... If you don't know what side of the smackdown lunchroom I sit in I don't know what to say. I thought I have always been very obvious...

... I see a lot of inconsistancies lately in your arguments guys. ...

Well you have been quite obvious for a while now, that's for sure.

I'd also consider that you don't that the immunity idol here from this tribe on the inconsistency challenge either.

[Rob71]

First to Rob. If you don't know what side of the smackdown lunchroom I sit in I don't know what to say. I thought I have always been very obvious.

It's not a side of the lunchroom anymore, just a table and a couple of chairs. And you have.

[Kosty]

The latest update for the forum software has now made the spoiler tags work properly on my graph images. I'll continue to how them full as images in the weekly update posts but I can now properly use the spoiler tags to toggle the images when using them as examples in this thread and in other discussions.


I'm a happy camper now.

Spoiler:

[Kosty]

First time ever [with The Losers] , a major new release had more Blu-ray units sold than DVD units (Nielsen Videoscan first alert 51% BD share)

It will be interesting to see if it can hold that margin. I seem to remember a number of titles coming in looking good on Blu-ray in the beginning and then fading some what. Still we can check another accomplishment off of the list.

Well some large volume releases that were very Blu-ray friendly did show that pattern a little bit after the DVD versions were heavily discounted over time but even in that case the Blu-ray revenues were probably still higher based on the minimum $5 premium.

But looking back at the data its pretty clear that most Blu-ray titles actually steadily gain marketshare over time or as a minimum stay the same as the release week.

It will be interesting to see if it can hold that margin. I seem to remember a number of titles coming in looking good on Blu-ray in the beginning and then fading some what. Still we can check another accomplishment off of the list.

What specific titles were you thinking about? All I just checked have their Blu-ray marketshare steadily rising over time. Not on all weeks, but there is a clear pattern of rising Blu-ray marketshare over time except for the obvious weeks that the DVD version was offered on sale at a major retailer.

I am willing to admit I am not the average teen age male which is what drives box office these days. So it probably doesn't matter that I haven't been to a theater in 5 years and spend at least 10X as much on catalog as I do on new titles.

TDK, IM and I think Avatar came out to increadable initial BD numbers and then fell back. They may have picked up again over time but the initual numbers are always bigger than what you get the following week or two.

I think it is a case of, if people are big enough fans that they are willing to trudge out to the store to buy it the first week they are probably more likely to buy it on BD as well. If it isn't that urgent and you can wait a few weeks for it then you probably don't care as much if it is DVD or BD.

Well I have the data for 2010, so lets find out.

I can see how you would get that impression for those titles , but thats really not true for most releases. Those were huge Blu-ray hits in their day and like you said early Blu-ray adopters bought them strong in the first week.

That was my general impression too, but I just looked back at the data, and we were both wrong for those titles, the Blu-ray marketshare is in 2010 much much higher than the release week shares for Iron Man and The Dark Knight and consistent and rising for Avatar. Its much better than we thought.


Sometimes for a short time after, or for limited periods the BD share has dropped a bit but over time even for those titles the BD share has risen.

As mass market releases they have had some weeks where DVD units have surged due to major retailer sales, but they and other Blu-ray releases have risen over time or stayed the same.

Iron Man and The Dark Knight only had low teen marketshare during their release weeks in 2008, so current Blu-ray marketshares in 2010 blow them away. Avatar has been pretty consistent around its release week's share of 40% (reported as Nielsen Videoscan as over 48% without Walmart input but the studio said 40%).

Only title of the 3 that ever went below its release week numbers I can see in 2010 is Iron Man at 10%, but thats just because the DVD numbers surged as it went on sale on DVD when Iron Man 2 was released in theaters.


But even for those titles, you can look at the recent weeks as see high BD shares.

I was curious though, so here's the data since Avatar's release:

(all data is the Nielsen/Videoscan first alert Blu-ray unit %)

Blu-ray Marketshare of Avatar - The Dark Knight - Iron Man 

07/25/10 Avatar 43.00%
07/18/10 Avatar 43.38%
07/11/10 Avatar 43.48% The Dark Knight 23.10% Iron Man 10.00%
07/04/10 Avatar 41.74% 
06/27/10 Avatar 41.80% The Dark Knight 47.41% Iron Man 22.33%
06/20/10 Avatar 45.95% The Dark Knight 44.66% 
06/13/10 Avatar 39.41% The Dark Knight 51.57% Iron Man 36.73%
06/06/10 Avatar 39.94% The Dark Knight 51.87% Iron Man 23.90%
05/30/10 Avatar 40.30% The Dark Knight 42.18% Iron Man 16.00%
05/23/10 Avatar 38.75% The Dark Knight 62.97% Iron Man 26.86%
05/16/10 Avatar 39.40% The Dark Knight 62.12% Iron Man 29.48%
05/09/10 Avatar 39.68% The Dark Knight 67.93% Iron Man 35.53%
05/02/10 Avatar 41.55% The Dark Knight 57.38% Iron Man 37.66%
04/25/10 Avatar 48.88% The Dark Knight 50.98% Iron Man 37.69%
04/18/10 Avatar 00.00% The Dark Knight 31.78% Iron Man 40.36%

12/14/08 Avatar 00.00% The Dark Knight 12.60% Iron Man unknown

10/05/08 Avatar 00.00% The Dark Knight 00.00% Iron Man 17.14%

Avatar was reported as really 40.00% at launch as the N/V numbers did not include the sales at Walmart and Sam's Club

The Dark Knight did a 12.60% Blu-ray marketshare on its release week of 12/14/08

Iron Man did a 17.00% Blu-ray marketshare on its release week of 10/05/08


Nielsen/VideoScan 2008 Sales Metrics Thread: Ratios, Bestsellers, Weekly Charts etc
http://www.tvsnob.com/archives/022169.php
http://www.betanews.com/article/The-...PS3/1229973724

On HMM's front page this week it also mentions that Ironman did 850,000 Blu-ray sales in its first week (10/05/08).

Here is the Blu-ray marketshare % for all three titles as published by HMM.

Its all off the Nielsen Videoscan first alert database.

There are some gaps as in some periods they only reported a title when it was in the top 50 sellers for DVD+BD units combined units, and in Nov 08-Jan 09 before they did that they reported a lot of lower volume titles that displaced Iron Man and the Dark Knight off the BD Title Share chart.

But besides 3/01/09 when there was a blow out DVD sale of The Dark Knight or on 11/29/09 for Black Friday where DVD units were huge, the growth trends seem to be well up over time.

Week End	Avatar	TDK	Iron Man
	
07/25/10	43.00%		
07/18/10	43.38%		
07/11/10	43.48%	23.10%  10.00%	
07/04/10	41.74%
06/27/10	39.68%	47.41%  22.33%
06/20/10	45.95%	44.66%	
06/13/10	39.41%	51.57%	36.73%
06/06/10	39.94%	51.87%	23.90%
05/30/10	40.30%	42.18%	16.00%
05/23/10	38.75%	62.97%	26.86%
05/16/10	39.40%	62.12%	29.48%
05/09/10	39.68%	67.93%	35.53%
05/02/10	41.55% 	57.38%	37.66%
04/25/10	48.88%	50.98%	37.69%
04/18/10		31.78%	40.36%
04/11/10			
04/04/10		 	
03/28/10		32.52%	
03/21/10		49.73%	
03/14/10		 	
03/07/10		52.65%	
02/28/10		60.20%	
02/21/10		24.45%	
02/14/10			
02/07/10			
01/31/10			
01/24/10			
01/17/10			
01/10/10		67.30%	
01/03/10		55.46%	
12/27/09		32.65%	
12/20/09			
12/13/09		41.78%	
12/06/09		50.86%	
11/29/09		 7.19%	
11/22/09			
11/15/09		23.20%	
11/08/09		41.51%	
11/01/09		43.25%	
10/25/09		28.92%	
10/18/09		39.06%	
10/11/09		56.94%	
10/04/09		52.71%	
09/27/09		56.76%	
09/20/09		60.48%	
09/13/09		55.38%	26.12%
09/06/09		32.39%	
08/30/09			
08/23/09			
08/16/09			
08/09/09			
08/02/09			
07/26/09			
07/19/09			
07/12/09			
07/05/09			
06/28/09			
06/21/09		19.18%	
06/14/09			
06/07/09		39.77%	
05/31/09			
05/24/09			
05/17/09			
05/10/09			
05/03/09		38.44%	
04/26/09			
04/19/09		38.24%	
04/12/09		34.20%	74.86%
04/05/09		37.53%	
03/29/09		37.43%	45.35%
03/22/09		35.54%	46.51%
03/15/09		33.61%	40.76%
03/08/09		21.95%	39.91%
03/01/09		 5.00%	54.15%
02/22/09		14.53%	30.11%
02/15/09			
02/08/09		25.00%	
02/01/09		28.00%	
01/25/09		30.48%	67.82%
01/18/09		30.80%	42.39%
01/11/09			
01/04/09			
12/28/08			
12/21/08			
12/14/08		12.60%	
12/07/08			
11/30/08			14.92%
11/23/08			
11/16/08			
11/09/08			19.52%
11/02/08			19.02%
10/26/08			15.61%
10/19/08			17.18%
10/12/08			15.98%
10/05/08			17.14%

All time Blu-ray Sellers through 5/23/10

(assumed 2.6 million Avatar as #1 Title) 

1      100.00  2,600,000 	Avatar
2	90.81  2,361,060 	The Dark Knight
3	52.63  1,368,380        Star Trek
4	52.17  1,356,420        Iron Man
5	50.24  1,306,240 	The Hangover
6	41.98  1,091,480 	Up
7	40.71  1,058,460 	Transformers: Revenge of the Fallen
8	40.09  1,042,340 	Harry Potter and the Half-Blood Prince
9	33.43	 869,180 	300
10	32.31	 840,060 	Inglourious Basterds
11	32.01	 832,260 	Snow White and the Seven Dwarfs
12	30.12	 783,120 	Planet Earth : The Complete Series
13	27.33	 710,580 	Transformers
14	26.74	 695,240 	Terminator: Salvation
15	25.85	 672,100 	X-Men Origins: Wolverine
16	25.28	 657,280 	I Am Legend
17	25.00	 650,000 	Quantum of Solace
18	23.81	 619,060 	District 9
19	22.15	 575,900 	The Twilight Saga: New Moon
20	20.29	 527,540 	Pirates of the*Caribbean: At World's End
21	19.84	 515,840 	Watchmen
22	19.29	 501,540 	Wall-E
23	19.25	 500,500 	Batman Begins
24	18.82	 489,320 	Twilight
25	18.41	 478,660 	Sherlock Holmes
26	18.31	 476,060 	Casino Royale
27	18.15	 471,900 	Wanted
28	17.44	 453,440 	Indiana Jones and the Kingson of the Crystal Skull
29	17.41	 452,660 	The Incredible Hulk
30	16.99	 441,740 	G.I. Joe: The Rise of Cobra
31	16.88	 438,880 	Taken
32	15.52	 403,520 	Hancock
33	15.01	 390,260 	Public Enemies
34	14.82	 385,320 	The Blind Side
35	14.43	 375,180 	The Departed
36	13.68	 355,680 	2012
37	13.01	 338,260 	Ratatouille
38	12.95	 336,700 	Cars
39	12.69	 329,940 	Fast & Furious
40	12.65	 328,900 	The Hurt Locker
41	12.21	 317,460 	Gran Torino
42	11.66	 303,160 	Angels & Demons
43	11.62	 302,120 	National Treasure: Book of Secrets
44	11.55	 300,300 	Zombieland
45	11.35	 295,100 	Night at the Museum:*Battle*of the Smithsonian
46	11.28	 293,280 	Pirates of the*Caribbean: Dead Man's Chest
47	11.05	 287,300 	Eagle Eye
48	10.94	 284,440 	Live Free or Die Hard
49	10.91	 283,660 	Black Hawk Down
50	10.80	 280,800 	Troy: Directors Cut

[Kosty]

on Das Boot

Originally Posted by ScuseMe
Hi Bill,

Are there any rumblings around about a blu-ray release of Das Boot? It's one of my all-time favorite war movies. My wife and I saw it in the theater in the early 80's and it was magnificent….except for the atrocious english dubbing

Later I purchased this movie on LD, then again on DVD, and finally had the chance to watch it properly shown in its native German with English subtitles. I'd love to have it on blu to upgrade my 1997 DVD. Unfortunately, except for a rumored German release, I've read nothing else about it.

Thanks!

Originally Posted by Bill Hunt
I haven't heard anything yet, but I would be somewhat surprised if Sony wasn't already working on an HD transfer, or had even already finished it. .... I imagine it would take a bit of work to really nail it for HD, but it's a great film and it's one that Sony has always been quick to release on DVD in the past, so I'd be surprised if a Blu-ray wasn't already planned for release at some point in the not too distant future.

There is a German release due in October, but I'm not sure if it will have English subtitles or not.

http://www.bluray-disc.de/news/filme...f-blu-ray-disc

I hope it has English subtitles. But in this one instance, I know the movie so well anyway, I'd buy it anyway on Blu-ray even if it was all in German.

[ack_bak]

on Das Boot

I hope it has English subtitles. But in this one instance, I know the movie so well anyway, I'd buy it anyway on Blu-ray even if it was all in German.

Das Boot is one of my all-time fav war movies as well, and my favorite submarine movie. Really hoping for English subtitles, as I will buy this one for sure.

[Ray Von]

Another Das Boot fan here! I hope it's the subbed version, or at least a choice - I can remember going to see the subtitled version after watching the dubbed TV series, and the dubbed one loses so much. I can still remember being totally suprised at the bit where the submariners talk about having pissed on an officer's head from a bridge - in the dubbed version they just say something about playing a joke on him

Ray Von

[Kosty]

Yeah , the subtitled version is the way to go, it has so much of the texture in it to hear it in German and for me the subtitle become background when you are watching and second nature.

[Kosty]

I added scatter charts to the Avatar The Dark Knight and Iron Man unit marketshare % over time post above.

2010 Blu-ray Sales Metrics Stats: Nielsen/Videoscan/HMM Charts/Ratios/Bestsellers Etc

[Kosty]

Week ending 7/25/10




Week 30/52

13.67 M for Blu-ray ( -61.18% BD YTY) (Watchmen and Coraline were YTY comparison week 30 2009)
101.93 M for DVD (-44.39% DVD YTY)
115.60 DVD+BD (-60.75% DVD+BD YTY)

TBO (-60.75% down YTY) (Watchmen and Coraline were matching weeks in 2009)

11.83% Blu-ray revenue share
22.15% Blu-ray top 20 unit share

YTD AVG $23.88 M Blu-ray revenues through 30 weeks (+43.73% YTY)

‘Cop Out’ Makes Arresting Debut


Cop Out
By : Thomas K. Arnold | Posted: 28 Jul 2010
tarnold@questex.com


Cop Out, a buddy cop comedy with Bruce Willis and Tracy Morgan, may have underperformed at the box office, grossing just $44.9 million. But on home video, the film, from Warner Home Video, easily topped the national sales as well as rental charts its first week out, beating out two theatrical competitors.

The fact that Cop Out debuted at No. 1 on Home Media Magazine’s rental chart for the week ended July 25 is particularly significant since the title, like all Warner new releases, won’t be available at rental kiosks or through Netflix for another month. Cop Out achieved its top-rental status solely through Blockbuster and other brick-and-mortar stores.

Cop Out also bowed at No. 1 on the Nielsen VideoScan First Alert sales chart, with second-ranked The Losers, a Warner actioner with $23.6 million in theatrical earnings, bowing at a distant No. 2, selling just 77% as many units.

A third new release, the docudrama The Runaways, about the all-girl rock band created by rock impresario Kim Fowley, debuted at No. 4 on the sales chart, behind The Bounty Hunter, the previous week’s top seller. Despite a cast that includes Kristen Stewart of “Twilight” fame, The Runaways grossed less than $4 million in theaters.

The Losers debuted at No. 3 on the rental chart, behind Bounty Hunter, while The Runaways, from Sony Pictures Home Entertainment, bowed at No. 10.

On Nielsen VideoScan’s dedicated Blu-ray Disc sales chart, The Losers narrowly edged out Cop Out for the top spot, while The Runaways debuted at No. 6. According to Nielsen numbers, 51% of unit sales for The Losers were on Blu-ray Disc, compared with just 38% for Cop Out and 17% for The Runaways.

http://www.homemediamagazine.com/res...ng-debut-20151

Blu-ray Sales, July 19-25: Losers Win, Get Most Sales from BD (Update 2)

Posted July 29, 2010 05:44 AM by Juan Calonge

The Losers was the top-selling title on Blu-ray during the week ended July 25, according to data from Nielsen VideoScan. WB's actioner also managed 51% from its total optical media sales from the BD, breaking the BD percentage record for a new, theatrically-released movie. Another Warner title, Cop Out (top seller in overall packaged media), was a close second, and The Runaways was sixth.

Top ten
• The Losers
• Cop Out
(2) Avatar Percy Jackson & The Olympians: The Lightning Thief
(1) The Bounty Hunter
• The Runaways
(4) Hot Tub Time Machine
(6) The Book of Eli
(7) Alice in Wonderland
(5) Brooklyn's Finest

Blu-ray sales percentages:
The Losers: 51%
Cop Out: 38%
The Runaways: 17%
Sales figures

Blu-ray sales: $13.67 million (61.17 % down year on year)

Packaged media sales: $115.60 million (47.09 % down year on year)

Blu-ray sales percentage: 11.8%.

http://www.blu-ray.com/news/?id=4924


http://www.homemediamagazine.com/top...ek-ended-72510



http://www.homemediamagazine.com/top...ek-ended-72510

[Kosty]

duplicate post