Transformers 2 Sells 1.2M Blu-ray Discs 1st week, 500,000 in 1st day

[luclin999]

Originally Posted by Taffy

Sorry. More common sense at work here. Walmart buys in volume...huge huge volumes...makes sense so far doesn't it; else... how could they sell cheaper than any other retailer. I don't think Walmart differs too much from store to store in what they sell, but, I'm sure some minor tweaking goes on. Anyway, I feel confident that no matter what Walmart I choose to shop at across the country, my Walmart will be like most other Walmarts.

Wrong again.

Wal*mart stock tends to vary widely based upon the demographic of the local area.

Does your local Wal*mart have an entire section of the store devoted to 50# & 100# bags of feed, seed and farm machinery? The one up in Navasota Texas does.

Does your Wal*mart have a big section filled with gift shop style souvenirs for Galveston and the "great state of Texas"? The one on Seawall Blvd. in Galveston does.

One WM four miles west of me has maybe thirty BD titles on display while the one two miles east of my home has probably 80 titles in the aisle of the electronics department and a full endcap with more at the front of the department.

That is how WM succeeds. They vary product lines in different markets based upon sell through. In many cases the stores in rural areas stock a considerably different selection of items than the ones in more urban areas.

[Kosty]

Originally Posted by Taffy

I don't think Walmart differs too much from store to store in what they sell, but, I'm sure some minor tweaking goes on. Anyway, I feel confident that no matter what Walmart I choose to shop at across the country, my Walmart will be like most other Walmarts.

You got to be kidding me.

You cannot be that uninformed. Thats a critical distinction and market advantage for Wal-Mart is their logistics system and ability to have distinct variation at the regional and individual store level especially for high profit high margin categories.

Huge variation in many categories at individual Wal-Mart stores especially on the non routine non staple items. In particular electronics and packaged media variation is extremely high at individual Wal-Marts once you go beyond the new releases.

I can't believe that you think all Wal-Marts stock the same items. For a lot of general consumer good categories yes, but they are extremely tailored toward local markets for a lot of specialty high value categories and packaged media and electronics are two of their highest tailored categories they do.

Don't you ever watch CNBC and MSNBC?

[ack_bak]

Taffy. I suggest you record the MSNBC documentary that runs about 10 times a year regarding Walmart. It is very in-depth and very enlightening. Because you clearly have no idea (see luclin's post above) how Walmart does business.

[Merrick97]

Originally Posted by Taffy

Geeeze man...wake up and smell the coffee. BD new releases selling for $29.96!!! That's enough to put most Wally shoppers into sticker shock..

Funny that you quote this which says that blurays are priced too high and then later on say this:

Originally Posted by Taffy

at Wally for $20. You know the BD would have loved to have sold this title for $30. I don't think Wally needs loss leaders like other specialized stores...you think?

So now they're priced too low???!!! Did I miss something...


To answer your question, yes I do think they would love to sale it at a higher price. The same way that all companies would love to be able to raise prices.
the same way DirectTV would love to be able to raise prices. ya know?

[Forge]

Originally Posted by Taffy

Sorry. More common sense at work here. Walmart buys in volume...huge huge volumes...makes sense so far doesn't it; else... how could they sell cheaper than any other retailer. I don't think Walmart differs too much from store to store in what they sell, but, I'm sure some minor tweaking goes on. Anyway, I feel confident that no matter what Walmart I choose to shop at across the country, my Walmart will be like most other Walmarts.
...

Sorry Taffy but your wrong here. Most Walmarts sell things based on regional differences so there are realities as to how much of what is carried by each Walmart. I grew up in a small town where the closes Walmart carried a lot of hunting and fishing supplies and had a pretty broad range of compound bows and the like.

Then I moved to the city and each of the Walmarts I've been in here carry a small fraction of the hunting and fishing supplies that were carried in my home area store. Odds are either less people who live in the city hunt or fish, or more likely there are more places to buy hunting and fishing supplies and so Walmart doesn't waste the ever so important floor space on something that doesn't generate a lot of revenue.

Regional differences only make sense for other reasons as well. The southern side of city has a higher population of Middle Eastern and East Indian peoples. The Walmart on the South side of the city reflects that in the clothing, foods and nick nacks that they carry.

If you visit the northern side of the city where the population is less of those communities their stock is very different.

Originally Posted by Taffy

...
On a side note. I really think swear words are inappropriate here. It's not polite.

But referring to people who enjoy a certain type of movie as brainless and knuckle dragging is very much polite.

[luclin999]

Originally Posted by Taffy

Transformers 2 selling at Wally for $20. You know the BD would have loved to have sold this title for $30. I don't think Wally needs loss leaders like other specialized stores...you think?

Actually, the Wal*mart to the west of me had the TF2 Blu-Ray edition for $20 while the one to the east of me (which has the much larger BD selection) was selling it for $13 on the release day.

Which just shows that Wal*mart makes different marketing decisions even as to regards to the exact same product when sold at different locations.

[Kosty]

I'm getting some initial word that Transformers 2 ROTF also did pretty well for its second week sales numbers on both DVD and Blu-ray and hinted that its Blu-ray marketshare went up. That syncs with some anecdotal information I've got from retail sources throughout the week.

But that is not from my usual sources that have access to the Nielsen Videoscan report so I'm going to reserve judgement until I see the HMM data dump later in the day.

[luclin999]

Originally Posted by Kosty

I'm getting some word that Transformers 2 ROTF also did pretty well for its second week sales numbers on both DVD and Blu-ray and hinted that its Blu-ray marketshare went up.

Makes sense. There really wasn't much in the way of stand out new releases in Home media last week.

[Kosty]

Originally Posted by luclin999

Makes sense. There really wasn't much in the way of stand out new releases in Home media last week.

I understand that Ice Age 3 is doing pretty well for the titles that will be in the week ending 11/01/09 data.

[Kosty]

October 27, 2009
Battlestar Galactica: The Plan (Universal)
Beast Stalker (Tai Seng)
Bollyrobics: Dance Like Bollywood Stars (Lichtung Media Limited)
Expedition: Africa (A&E)
Ice Age III: Dawn of the Dinosaurs (20th Century Fox)
The Living Dead at Manchester Morgue (Blue Underground)
Look for a Star (Tai Seng)
Monty Python: Almost the Truth (Umvd/Visual)
Night of the Creeps: Director's Cut (Sony)
Nothing Like The Holidays (Starz/Anchor Bay)
Orphan (Warner Brothers)
The Prisoner: Complete Series (A&E)
Stan Helsing (Starz/Anchor Bay)
Stargate: 15th Anniversary Edition (Lionsgate)
Tinker Bell and the Lost Treasure (Walt Disney)
Whatever Works (Sony)
October 20, 2009

[luclin999]

With only two days in that week for it to be sold though, a lot of the sales for "Week one" of Ice Age III will end up in the Nov. 3rd week instead.

Edit: Actually only one day if the cut off is Nov. 1st.

[Bishop_99]

Originally Posted by Kosty

I'm getting some initial word that Transformers 2 ROTF also did pretty well for its second week sales numbers on both DVD and Blu-ray and hinted that its Blu-ray marketshare went up. That syncs with some anecdotal information I've got from retail sources throughout the week.

But that is not from my usual sources that have access to the Nielsen Videoscan report so I'm going to reserve judgement until I see the HMM data dump later in the day.

Could it be that some stores didn't get enough Blu-ray copies of Transformers 2 the first week and the second week spike is do is to the extra supply at the stores?

[neone]

Originally Posted by Kosty

October 27, 2009
Battlestar Galactica: The Plan (Universal)
Beast Stalker (Tai Seng)
Bollyrobics: Dance Like Bollywood Stars (Lichtung Media Limited)
Expedition: Africa (A&E)
Ice Age III: Dawn of the Dinosaurs (20th Century Fox)
The Living Dead at Manchester Morgue (Blue Underground)
Look for a Star (Tai Seng)
Monty Python: Almost the Truth (Umvd/Visual)
Night of the Creeps: Director's Cut (Sony)
Nothing Like The Holidays (Starz/Anchor Bay)
Orphan (Warner Brothers)
The Prisoner: Complete Series (A&E)
Stan Helsing (Starz/Anchor Bay)
Stargate: 15th Anniversary Edition (Lionsgate)
Tinker Bell and the Lost Treasure (Walt Disney)
Whatever Works (Sony)
October 20, 2009

Ice Age will do above average numbers, and TF2 will do half to 1/3 of last week, but this week's graph should still be a dip.

Nov 3 : GI Joe is the next one to watch, but it's likely to do Watchment type numbers, so not a record breaking week.

Nov 10: Not an exciting week either, but Uni is releasing a Mama Mia giftset, which is surprising so soon after. Mama Mia was not in the expected genre to do well, but the ratios for BD was surprising (in the teens) the few weeks kosty was tracking it. The BD giftset follows a long tradition of merchandising cash grabs by studios, doing this for BD means they think they can make a decent return from it. It might make a good xmas gift on BD since it is inoffensive and is more likely to make moms happy than giving her TF2.

Nov 17: Will be the next wave of peak numbers. StarTrek2009 week. After Casablanca, the wife has already been asking about Gone With the Wind, which is out this week. Leon, EW&F, Chasing Amy, Fight Club, Rome are on my list, but they're unlikely to contribute too much in terms of total sales. ST2009 on BD is pretty much going to outsell the next BD title by 10x.

Then we head to xmas month, which always skews numbers up due to the usual sales and promotions. Dec1 is Terminator Salvation, which would be a decent bump, but unlikely to break records.

TDK week, that's the one to watch. Will that record fall?

[Kosty]

FYI, cross posted as usual in the Nielsen sales thread


First report on week ending 11/01/09

Transformers 2 ROTF still #1 on Blu-ray chart 24% Blu-ray market share
Ice Age 3 DOTD #2 Blu-ray chart, #1 DVD Chart 11% Blu-ray marketshare

Third ‘Ice Age’ Heats Up Charts


Ice Age: Dawn of the Dinosaurs
By : Thomas K. Arnold | Posted: 04 Nov 2009
tarnold@questex.com


Ice Age: Dawn of the Dinosaurs, from 20th Century Fox Home Entertainment, debuted at No. 1 on both the national home video sales and rental charts for the week ended Nov. 1.

The DVD and Blu-ray Disc release of the third installment in the animated family franchise, which grossed just under $200 million in U.S. theaters, was heavily promoted by the studio. Launch events included a media day for “mommy bloggers” and the unveiling of a giant ice sculpture of Scrat, one of the film’s most prominent characters.

Ice Age generated 11% of its first-week sales from the Blu-ray Disc edition. That’s a surprisingly high percentage for a family film, but actual unit sales weren’t enough to dislodge Paramount/DreamWorks’ Transformers: Revenge of the Fallen from the No. 1 spot on the Nielsen VideoScan Blu-ray Disc chart. In its second week in stores, Transformers generated 24% of its total sales from the Blu-ray Disc edition.

Transformers slipped to No. 2 on both the Nielsen VideoScan First Alert sales chart and Home Media Magazine’s rental chart its second week in stores.

Walt Disney Studios’ direct-to-video sequel Tinker Bell and the Lost Treasure debuted at No. 3 on the sales chart, with the Warner horror movie Orphan, which scored a $41.6 million box office haul, bowing at No. 4.

Orphan debured at No. 3 on the rental chart.

http://www.homemediamagazine.com/fox...top-spot-17496

[Lee Stewart]

Transformers 2 Sells 1.2M Blu-ray Discs 1st week, 500,000 in 1st day

The two films have generated a combined $1.1 billion at the box office. The first two weeks of retail sales for Transformers: Revenge of the Fallen has generated 8.3 million disc sales, including 1.4 million Blu-ray units.

1.2M week one
.2M week two?