The end of doom and gloom Blu threads? TDK nearing 2 million.

[maley]

http://www.blu-ray.com/news/?id=2184

A week after hitting store shelves, the Blu-ray release of Warner Brothers 'The Dark Knight' has sold over 1.7 Million units worldwide, shattering all previous Blu-ray sales records. The film, which stars Christian Bale as the caped-crusader, is set to break $1 Billion at the box office, and some execs feared that home video sales would be hurt by such success. Those fears were alleviated after selling through 600,000 Blu-ray units on the first day, and sales of the landmark title have been continuing at a record pace.

The worldwide numbers include retail and rental sales in the United States, United Kingdom, Canada, Japan, Benelux, and Australia. The majority of sales came from US buyers, which bought over 1 Million units of the title. Blu-ray sales represented nearly 13% of all home media sales for the title, which sold 13.5 Million units on home video formats.

In comparison, 'The Matrix' DVD release in 1999 - which is generally recognized as the title to spark sales of the format - sold 780,000 units in one week. The Blu-ray release of 'The Dark Knight' has more than doubled that accomplishment.

Blu-ray has been recognized as one of the most wanted items this holiday season, and consumers are responding aggressively towards lower player prices and the high definition releases of many film favorites. Interest in the format has exploded as consumers budgets become tighter and they realize they can get the same or better movie watching experience in their home with Blu-ray for a lot less money.

I'm sure this won't end them but I really wish it would, they're getting old.

[Woody]

We Have Not Yet Begun To Fight!!!

[Lee Stewart]

In comparison, 'The Matrix' DVD release in 1999 - which is generally recognized as the title to spark sales of the format - sold 780,000 units in one week. The Blu-ray release of 'The Dark Knight' has more than doubled that accomplishment.

Sure - because they are counting world wide sales AND sales to rent-tailers.

The Matrix was only counting consumer sales in No. America:

http://findarticles.com/p/articles/m...30/ai_55918526

[maley]

Originally Posted by Lee Stewart

Sure - because they are counting world wide sales AND sales to remt-tailers.

The Matrix was only counting sales in No. America:

Can you provide a link for both break downs?

[Lee Stewart]

Originally Posted by maley

Can you provide a link for both break downs?

See above post for The Matrix

For TDK - just look at the announcement.

[GizmoDVD]

Hahahaha. Warner spun these numbers like crazy!

[Woody]

Originally Posted by Lee Stewart

Sure - because they are counting world wide sales AND sales to rent-tailers.

The Matrix was only counting consumer sales in No. America:

http://findarticles.com/p/articles/m...30/ai_55918526

>1 million vs. 780k

We still have a winner!!

The whole comparison is ridiculous.

IMO the only parallel to be drawn is that they both set landmarks for their respective formats. Landmarks that have and will be broken.

[GizmoDVD]

Originally Posted by Woody

>1 million vs. 780k

We still have a winner!!

The whole comparison is ridiculous.

IMO the only parallel to be drawn is that they both set landmarks for their respective formats. Landmarks that have and will be broken.

So they can now count selling to Blockbuster, Redbox, Hollywood Video? No, no other studio does that, not even Warner back in 1999!

[jcc]

Originally Posted by Lee Stewart

Sure - because they are counting world wide sales AND sales to rent-tailers.

The Matrix was only counting consumer sales in No. America:

http://findarticles.com/p/articles/m...30/ai_55918526

OK, but: "The majority of sales came from US buyers, which bought over 1 Million units of the title."

And from your "Matrix" article:
"Setting another industry record, "The Matrix," released on DVD Sept. 21, generated sales to consumers of approximately 780,000 or 52 percent of shipments, making it the most successful DVD in first week sales.

Conclusion: Sales were comparable. In other words, The Dark Night is Blu-ray's "Matrix".

Blu-ray has "arrived".

[Woody]

Originally Posted by GizmoDVD

So they can now count selling to Blockbuster, Redbox, Hollywood Video? No, no other studio does that, not even Warner back in 1999!

Meh, I don't know and neither do you how many folks own TDK yet. My assupmtion is >1 million do. Of course your obvious assumption is that......................< 1 million do? 200k? What do you think?

[GizmoDVD]

No other studio feels the need to count rental copies and ones sold around the world - why should Warner? Q4 is very important...this is last minute advertising push. Let's see if it works.

[Lee Stewart]

Originally Posted by jcc

OK, but: "The majority of sales came from US buyers, which bought over 1 Million units of the title."

And from your "Matrix" article:
"Setting another industry record, "The Matrix," released on DVD Sept. 21, generated sales to consumers of approximately 780,000 or 52 percent of shipments, making it the most successful DVD in first week sales.

Conclusion: Sales were comparable. In other words, The Dark Night is Blu-ray's "Matrix".

Blu-ray has "arrived".

Fixed it!

The Dark Knight on Blu-ray has "arrived"

You can thank me later.

[Lee Stewart]

Originally Posted by GizmoDVD

No other studio feels the need to count rental copies and ones sold around the world - why should Warner? Q4 is very important...this is last minute advertising push. Let's see if it works.

Or maybe an announcement to the investor community:

"We are OK . . . See!"

[theflux]

Originally Posted by GizmoDVD

So they can now count selling to Blockbuster, Redbox, Hollywood Video? No, no other studio does that, not even Warner back in 1999!

Um no other studio except Paramount for their HD DVD Transformers numbers. Funny how that slipped your mind.

[GizmoDVD]

Originally Posted by theflux

Um no other studio except Paramount for their HD DVD Transformers numbers. Funny how that slipped your mind.

Oh that's right! And remember how all the blu boys ganged up and called foul? And now what's happening? You're defending the practice :lol: