Warner to try-out lower Blu Ray Prices

[recmasters]

JULY 11 | Warner Home Video is launching aggressive pricing initiatives for the fourth quarter, including its most comprehensive Blu-ray Disc promotion yet, say retailers.

Starting early September and rolling through first-quarter 2009, Warner will offer a Blu-ray point-of-sale rebate program with which retailers will essentially be able to order participating catalog titles for around $11.

Even with a retail mark-up on the featured titles—including The Fugitive, Enter the Dragon, Clockwork Orange, The Shining, The Aviator, Road Warrior and Swordfish—the price tag to consumers should be significantly less than the titles’ current average of $20 to $25 retail price at outlets such as Amazon.com and Best Buy.

In this program, retailers will buy the titles at their present pricing but obtain rebate money back upon the sale of each unit. That should ultimately amount to a relatively inexpensive $11 cost for retailers.

Additionally, Warner will offer rebates, although less extensive, for newer Blu-ray releases, including 300, The Departed, I Am Legend, Ocean’s 13 and We Are Marshall. This layer of the Blu-ray program also will run from early September to the first quarter, according to store sources.

The consumer price for these titles is likely to fall somewhere between $17 and $20. That would still represent a deal for shoppers, as titles such as 300 are now falling between $24 and $30 at outlets such as Amazon and Best Buy.

I thought prices are supposed to go up

Heres your link:
http://www.videobusiness.com/index.a...leid=CA6577564

[crazzeto]

Wow, well this is good news for consumers for sure anyway... Though I think it prematurly kills the high profit margin period for WB (certianly) and possibly all other studios that are going to look way out of line continuing to charge over $20 for cataloge titles at all... But hey, rock on WB I'll take lower HDM prices any day of the week!

[recmasters]

Wow, well this is good news for consumers for sure anyway... Though I think it prematurly kills the high profit margin period for WB (certianly) and possibly all other studios that are going to look way out of line continuing to charge over $20 for cataloge titles at all... But hey, rock on WB I'll take lower HDM prices any day of the week!

Lol, As soon as I put this up I said to myself crazzeto is gonna post first, give me a cookie

[Arkadin]

that will be a good time to get some of the Warner titles I have on red on Blu.
There are a few I want to get on Blu so that I can enjoy the better audio that my bd-30 allows.

[Chief]

I love the thread title, TO try lower prices, Like lower prices never work.

[gluasad]

I love the thread title, TO try lower prices, Like lower prices never work.

Well, they didn't work for HD DVD.

[recmasters]

I love the thread title, TO try lower prices, Like lower prices never work.

It worked wonders for HD DVD

[recmasters]

Well, they didn't work for HD DVD.

Damn you beat me to it

[Rishi]

Just throwing this out there, but maybe they are trying to clear out stock before announcing a double dip on these titles. The Fugitive and Enter the Dragon were 1080i releases, A Clockwork Orange has mediocre PQ, and The Aviator has only DD5.1 audio.

[gluasad]

Damn you beat me to it

Only by seconds by the look of the posting times.

[Chief]

Well, they didn't work for HD DVD.

What do you mean I am still buying HD DVD for cheap money. But I get what you mean......

[Super-VHS]

Lower prices are nice.......

I might be able to replace my HD DVDs w/Blus - especially since I own most of discounted titles on that red format....

[recmasters]

What do you mean I am still buying HD DVD for cheap money. But I get what you mean......

I'm still buying 8-tracks for cheap money, I just picked up several at the Goodwill.

[bfellow]

What? You want them to try increasing prices now?

[recmasters]

Just throwing this out there, but maybe they are trying to clear out stock before announcing a double dip on these titles. The Fugitive and Enter the Dragon were 1080i releases, A Clockwork Orange has mediocre PQ, and The Aviator has only DD5.1 audio.

I think they maybe trying to get reds to double dip.

Lower prices are nice.......

I might be able to replace my HD DVDs w/Blus - especially since I own most of discounted titles on that red format....