Warner to try-out lower Blu Ray Prices

**Kosty** · 07-11-2008 05:40 PM

It makes sense to position the pricing on studio catalog and older Blu-ray releases at those price points.

It should spur hardware sales as well and as long as there is some profit from the studios on their library catalog sales in Blu-ray and the margin is still there on newer day and date releases, its all good.

They can make margin and volume on new titles whilel they continue to give incentive for consumers to double dip on the Blu-ray version of older titles.

Works for me. Thats what I hoped would happen, and if Warner is leading the way, more power to them. We can already get Sony and Disney titles on BOGO B2G1 sales at major retailers.

**Darth Daver** · 07-11-2008 05:44 PM

It's about time that BD prices went down, especially catalogue prices. Hopefully this will be a great success and other studios will adopt the same tactic.

**Solstice X** · 07-11-2008 05:59 PM

I'm glad software is coming down, at least on catalogues; but what about hardware? A cheaper player would be a perfect one-two punch for BD adoption in the 4th qtr if it happens.

**Rich86** · 07-11-2008 06:03 PM

Originally Posted by crazzeto

This is different in that we're discussing media prices here... HD DVD media prices were never really any better than blurays... and if you take bogo's into account worse.

I'm not sure I understand what you are saying here.
I (and many like me) have purchased many many hd-dvd titles since becoming involved (late in the life of hd-dvd, but before the Warner stake in the heart) - 95% of them around $8 to $12 each - and only 1 over $20. I realize those sale prices were a function of HD-DVD trying to stay afloat, and then subsequently fire sale prices - but the consumers got the pricing benefit of that. That was my only point.
And I'm pleased to see Warner take some steps to make blu-ray titles more affordable.

**Inglix the Mad** · 07-11-2008 06:11 PM

Originally Posted by recmasters

I thought prices are supposed to go up

Heres your link:
http://www.videobusiness.com/index.a...leid=CA6577564

Woot! No slower than DVD hitting the 20-25 dollar mark. Good history repeats itself just as much as bad apparently

**Sarang** · 07-11-2008 06:21 PM

Originally Posted by MrPink077

Meh, Paramount reminds me more of FOX, but current FOX and not previous FOX... some of their titles dip below $20 for new releases (Cloverfield) while others continue to be $25 or more (There Will Be Blood)... so Paramount still has a lot to learn about the BD format's pricing "sweet spot" in my opinion as I will not pay more than $20 ever for a Blu anymore and prefer closer to $15!

Good to hear from WB though, I love them because they constantly release new and catalog material and their WHV Website has been excellent to provide me deals (thanks to the 25% & 30% off codewords provided from members of these forums)!

No more for imports?! WTF?!

**Jimbo976** · 07-11-2008 06:25 PM

WTH is HD DVD?

**Phillysports8982** · 07-11-2008 06:33 PM

Originally Posted by recmasters

I thought prices are supposed to go up

Heres your link:
http://www.videobusiness.com/index.a...leid=CA6577564

excellent news

**vinnie97** · 07-11-2008 07:03 PM

Originally Posted by Jimbo976

WTH is HD DVD?

don't hate, history rewriter.

**Master X** · 07-11-2008 07:05 PM

Catalogs are $20.99 at Kmart already.

**h0mi** · 07-11-2008 07:29 PM

Awesome news.

**Favelle** · 07-11-2008 08:13 PM

Originally Posted by recmasters

I thought prices are supposed to go up

Heres your link:
http://www.videobusiness.com/index.a...leid=CA6577564

Sweet, announce that now....remind me again why anyone would purchase a Warner BD between now and September?

**kowhite** · 07-11-2008 08:37 PM

Originally Posted by Favelle

Sweet, announce that now....remind me again why anyone would purchase a Warner BD between now and September?

Well, cause most people don't read these type of news. And many people don't really care. I mean...I could save lots of money if I never bought anything day and date...and didn't buy anything except during the holiday season...but I don't do that across the board because having the lowest price possible isn't the only thing that gets someone to buy.

**messin18** · 07-11-2008 08:52 PM

Originally Posted by recmasters

I thought prices are supposed to go up

Heres your link:
http://www.videobusiness.com/index.a...leid=CA6577564

Warner has always been the best HD studio imo. Their prices are great.

But the end result of little to no blu-ray sales (b1g1, b2g1) that we saw montly / weekly when HD DVD was alive does result in the effect of "prices going up"

I'm paying more for HD movies today than i was paying when HD DVD was alive. That's a fact.

**Favelle** · 07-11-2008 09:31 PM

Originally Posted by messin18

Warner has always been the best HD studio imo. alive.

I would have to say no.

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