The BDA wants prices for Blu-ray players and movies to remain high

[hidefimports]

Check out the article from the most recent issue of Home Media Magazine.

http://www.nxtbook.com/nxtbooks/ques...V/index.php#/6

Titled "Blu-ray Pricing Is a Point of Contention".

Makes perfect sense as to why Blu-ray prices are so expensive and will continue to be expensive.

It's no coincidence that the MSRP for new Blu-ray players are so expensive recently.

The BDA is aiming Blu-ray as a niche market towards high-end consumers, where both CE companies and movie studios enjoy higher margins on both Blu-ray players and Blu-ray movies. They don't want to go after the DVD market where the margins are slim. DVD's will be aim at the low-end market or the mass consumer market.

It's like Toyota creating the Lexus brand to aim towards high-end consumers, while keeping the Toyota brand for the mass consumer market.

[Scripture]

Originally Posted by hidefimports

Check out the article from the most recent issue of Home Media Magazine.

http://www.nxtbook.com/nxtbooks/ques...V/index.php#/6

Titled "Blu-ray Pricing Is a Point of Contention".

Makes perfect sense as to why Blu-ray prices are so expensive and will continue to be expensive.

It's no coincidence that the MSRP for new Blu-ray players are so expensive recently.

The BDA is aiming Blu-ray as a niche market towards high-end consumers, where both CE companies and movie studios enjoy higher margins on both Blu-ray players and Blu-ray movies. They don't want to go after the DVD market where the margins are slim. DVD's will be aim at the low-end market or the mass consumer market.

It's like Toyota creating the Lexus brand to aim towards high-end consumers, while keeping the Toyota brand for the mass consumer market.

I love my Lexus!

[Pro-bassoonist]

Originally Posted by hidefimports

The BDA is aiming Blu-ray as a niche market towards high-end consumers...

What could be worse than mass contention, mass delusion? I vote for the latter, you convinced me.

Moving on.

Pro-B

[hidefimports]

Originally Posted by Scripture

I love my Lexus!

Most Lexus owners do. Just don't expect Lexus to be bought by the mass consumer market. That goes to Toyota.

[Scripture]

Originally Posted by hidefimports

Most Lexus owners do. Just don't expect Lexus to be bought by the mass consumer market. That goes to Toyota.

No, I would never expect that. Yet still, there's a market for it. No? Otherwise, why would they sell these automobiles.

[hidefimports]

Originally Posted by Scripture

No, I would never expect that. Yet still, there's a market for it. No? Otherwise, why would they sell these automobiles.

Yes there is a market for it. The same reason I believe Blu-ray will be a successful niche market.

The movie studios make more money by having both a successful niche market and a mass consumer market, rather than just having a mass consumer market where margins are slim.

[Scripture]

Originally Posted by hidefimports

Yes there is a market for it. The same reason I believe Blu-ray will be a successful niche market.

Only time will tell. It's all speculative up to this point, but I don't mind the word 'niche' as much as others do. Even if it was indeed relegated to a niche status, I'd still be quite content and happy with my purchases.

How about you?

[hidefimports]

Originally Posted by Scripture

Only time will tell. It's all speculative up to this point, but I don't mind the word 'niche' as much as others do. Even if it was indeed relegated to a niche status, I'd still be quite content and happy with my purchases.

How about you?

Nothing wrong with being a niche market. I've been a Mac owner for over 10 years. Happy being special.

[vinnie97]

Originally Posted by Pro-bassoonist

What could be worse than mass contention, mass delusion? I vote for the latter, you convinced me.

Moving on.

Pro-B

I'm so glad we have you to direct the flow of conversation...wherever would it wander if not for your unyielding direction.

[Scripture]

Originally Posted by hidefimports

Nothing wrong with being a niche market. I've been a Mac owner for over 10 years. Happy being special.

I feel the same way man. If Blu-ray fails, my world will somehow continue forward without a hiccup (laughs). Simply put, I love movies in high-definition, so Blu-ray and HD DVD will keep me a happy camper for a few years.

[vinnie97]

Originally Posted by Scripture

I feel the same way man. If Blu-ray fails, my world will somehow continue forward without a hiccup (laughs).

I would likely go into withdrawals.

[stevo4]

The BDA is aiming Blu-ray as a niche market towards high-end consumers, where both CE companies and movie studios enjoy higher margins on both Blu-ray players and Blu-ray movies. They don't want to go after the DVD market where the margins are slim. DVD's will be aim at the low-end market or the mass consumer market.

Higher margins .... and less profit as a result of low demand for the product.

What was all that crap about BD replacing DVD in three years time the BDA was spouting in 2007?

[CaptainCanuck]

Originally Posted by hidefimports

Yes there is a market for it. The same reason I believe Blu-ray will be a successful niche market.

The movie studios make more money by having both a successful niche market and a mass consumer market, rather than just having a mass consumer market where margins are slim.

This niche market isn't as expensive as other niche markets i've been involved with though.The discs are already much cheaper than Criterion discs ($50),cheaper than laserdiscs were at the same point ($50),cheaper than buying new release vhs tapes when they started ($125).
$400 players aren't expensive for what you get either.
So this is more like low-end niche.

[Scripture]

Originally Posted by CaptainCanuck

This niche market isn't as expensive as other niche markets i've been involved with though.The discs are already much cheaper than Criterion discs ($50),cheaper than laserdiscs were at the same point ($50),cheaper than buying new release vhs tapes when they started ($125).
$400 players aren't expensive for what you get either.
So this is more like low-end niche.

I completely agree with you, CaptainCanuck. That's a good point.

[hidefimports]

Originally Posted by CaptainCanuck

This niche market isn't as expensive as other niche markets i've been involved with though.The discs are already much cheaper than Criterion discs ($50),cheaper than laserdiscs were at the same point ($50),cheaper than buying new release vhs tapes when they started ($125).
$400 players aren't expensive for what you get either.
So this is more like low-end niche.

Don't worry. There will be $1000+ Blu-ray players for you to buy. There will also be fancy Blu-ray collectors editions that will cost $100+.

Just as there are Lexus, there are exotic cars selling for over $100k.