Revisiting Toshiba Super Upconversion : It is really a super resolution 960p native

[DrCheese]

Studio's priority goes to protecting DVD revenue. Blu-Ray and downloads are of secondary considerations.

erm no, Studio's will place as much importance on next generation future sales as they will current generation sales. Any company that doesn't do that is doomed to failure.

This tech wasn't available in 2002.

So? It's still not better than native HD and yet again you know this.

[Deadmeat]

Originally Posted by spicynacho

Hey deadmeat, any idea for a pricetag on these super upconversion players?

It depends on Toshiba. The core chipset cost is ~$50.

If they are using cell, don't you think they will probably be close to the price tag for a PS3?

Different CELL. Toshiba CELL is redesigned and fabbed on a much cheaper process.

And aside from the PS3, is there any device on the market that can achieve these results either now or in the future through firmware updates?

None. Only PS3 can do it. But the head of PS3 firmware development(loaned from Sony) who promoted this got kicked out of SCEI and shipped backed to Sony.

[Geoff Gibson]

Originally Posted by Deadmeat

They could reverse consumer spending slide on DVD.

Studio's priority goes to protecting DVD revenue. Blu-Ray and downloads are of secondary considerations.

I addressed the first part in my first response but you didn't quote the whole passage. Studios want a new revenue stream. They want to sell discs at a higher profit margin -- how does this process you are advocating accomplish that goal?

As to the second point you could not be more wrong. If you look to open a new revenue stream you know you may be cutting into your own business and affecting present revenue streams, but you do so in order to capitalize on potentially larger profits. This is why studios are now allowing VOD day and date with DVD releases. Because they are investing in a new stream, a new infrastructure.

How does supporting this Super Upconversion accomplish this goal?

[goshikisen]

Originally Posted by Deadmeat

Because we have new information.

I did go through Japanese presentation slides and can confirm super upconversion is indeed real-time "Super Resolution".

In other word, it is not upconversion at all as the name implies.

How is it super resolution? What resolution is the source? You still can't conjure up detail where there is none...

[Deadmeat]

Originally Posted by txfeinbergs

EXACTLY! This is crap. Either the data is there or it isn't... and in this case, it isn't! An algorithm is trying to guess what the data should be by doing frame comparisons. That might get you some improvement, but there is no way it is going to be the same as actually having the real data.

People who have seen this in person at CES, namely Japanese press, loved it. This is a real deal.

[Deadmeat]

Originally Posted by goshikisen

How is it super resolution? What resolution is the source? You still can't conjure up detail where there is none...

Nine 480p frame fused via computation -> One true 960p frame output

[g.k.]

Originally Posted by mgardiner

Not sure I see where this is a HD DVD v. Blu-Ray smackdown topic...

But maybe this explains Toshiba's crap HD DVD marketing campaign, they'd already given up and moved onto something else.

Which they'll undoutably be unable to market well either.

Don't believe me? List of memorable Toshiba marketing campaigns here _____.

[BLJ]

I think I got the answer why Toshiba And HD-DVD lost the fight. They make a product which can't even compete with upconverting dvd and think people are dumb enough not recognizing the difference in PQ with that of Blu-Ray.

Now I for sure won't buy in to HD-DVD because I want quality and Hi-def video. This is what Toshiba has to offer?
Seems like they give a damn if i'm satisfied with whatever media wins as long as they get my money. In it for the consumer?

[DueNorth]

Originally Posted by goshikisen

How is it super resolution? What resolution is the source? You still can't conjure up detail where there is none...

You know digital zoom on your digital camera? You are basically zooming into existing data and extrapolating the new stuff. It is something like that but with a more complicated algorithm.

It isn't as good as having the source at higher resolution but it is extrapolating the missing stuff.

[txfeinbergs]

Originally Posted by Deadmeat

People who have seen this in person at CES, namely Japanese press, loved it. This is a real deal.

Fair enough. I will wait to see it in person and judge for myself. If it really makes my existing DVDs look better, and the cost is reasonable, then I will consider it.

[tolitzpogi]

Yeah, the topic pretty much reveals how dedicated Toshiba is in revolutionizing the HD landscape...

Sore losers...

- T

[g.k.]

Originally Posted by txfeinbergs

Fair enough. I will wait to see it in person and judge for myself. If it really makes my existing DVDs look better, and the cost is reasonable, then I will consider it.

I'm sure it could be a selling point on Toshiba's eventual Blu-ray players.

[SRFan]

Originally Posted by Deadmeat

People who have seen this in person at CES, namely Japanese press, loved it. This is a real deal.

Only on cherry picked, low to no movement scenes where the lighting doesn't change I bet. Not to mention that you're a proven liar and I don't believe you.
Stop it, noone is as excited about this as you are, and it will never be an adequate substitute for 1080p full HD.

[telamon]

The point of superupconversion is to sell more Toshiba HDTVs.

A lot of people have source material that they like to watch that isn't in HD yet. Think existing DVD collections, home movies, SD TV channels, etc...

If Toshiba integrates the technology into their HDTVs, they will sell more TVs.

Walk into a Best Buy and you'll still see a ton of TVs (both SD and HD) still being driven by SD signals. Imagine a 27" or 32" LCD TV with superupconversion sitting next to some other brand that doesn't have it and they are both showing an SD feeds. Which TV are you going to buy as a consumer?

[goshikisen]

Originally Posted by Deadmeat

Nine 480p frame fused via computation -> One true 960p frame output

How are you creating "true" 960p from 480p? Is the 960 detail in the original source or is this a process, as others have described, where detail is extrapolated from a low-res image. The word "true" is misleading.

The detail isn't there... if you weren't a self-affirmed Sony despiser I'd be more open to this but as it is it looks like a really low-value consolation prize.