Fox Exec says "Blu-Ray Not Remotely Dead Yet"

[Lee Stewart]

So, it is only through the combination of DVD, Streaming, Digital Delivery, BD, and other avenues, that studios will see a rise in their overall home movie revenue intake in upcoming years.

You are forecasting that Home Video revenue will increase in the future? What evidence do you have to make that kind of forecast? All current evidence shows a continuing drop in HV revenues.

[Kosty]

You are forecasting that Home Video revenue will increase in the future? What evidence do you have to make that kind of forecast? All current evidence shows a continuing drop in HV revenues.

Total DVD+BD = OD sell through is currently up this year.

Theatrical revenues are way up this year and DVD and Blu-ray sales benefit from newer releases.

Several studio executives have recently stated that its a possibility.

[silverado]

You are forecasting that Home Video revenue will increase in the future? What evidence do you have to make that kind of forecast? All current evidence shows a continuing drop in HV revenues.

That is the basic concept that I am trying to get through to most here. There is NO GROWTH even with the superior format adding revenue for six years!!
It will be brought up again that they interpret success as Blu ray reaching the levels that DVD did, and there is no way in hell that will ever happen.
So I will try this again, with the depth of Blu ray in North American households, and the selection available in retail stores, combined with familiarity and ease of use, why hasn't blu ray made up OD losses on a yearly basis????
Kosty has made it quite clear that DVD's losses are not as big as I initially thought, so the ability to cover those losses have just spotlighted blu rays incompetency to bust out of bush league sales.

I am at a loss that the demise of HDDVD was soooo obvious, but watching this train wreck is going over so many heads with officer Barbrady saying "nothing to see here folks, move along."

[Lee Stewart]

Total DVD+BD = OD sell through is currently up this year.

Theatrical revenues are way up this year and DVD and Blu-ray sales benefit from newer releases.

Several studio executives have recently stated that its a possibility.

That's one quarter. Are you forcasting that HV revenue will be up for the entire year of 2012?

[AV_Integrated]

You are forecasting that Home Video revenue will increase in the future? What evidence do you have to make that kind of forecast? All current evidence shows a continuing drop in HV revenues.

I am not a fortune teller who is saying it will happen, but I believe that it was a release from CEDIA or CES which indicated that growth would take a few years to occur, after several years of decline, through the combination of multiple delivery systems including physical a digital content delivery. If that actually happens, I am not arguing for or against, but I would say that anyone who rests their full hopes upon a single content delivery system at this point would be foolish in light of what we have seen in recent years.

[AV_Integrated]

That is the basic concept that I am trying to get through to most here. There is NO GROWTH even with the superior format adding revenue for six years!!

You seem to be the only one who thinks this means something other than a more diversified movie viewing environment and a down economy. It's not a good thing for studios, but you seem to indicate that it is supposed to mean something else.

It will be brought up again that they interpret success as Blu ray reaching the levels that DVD did, and there is no way in hell that will ever happen.

Not sure who 'they' are. Studios? You? Others? People in the insane asylum? Really, I'm not at all sure who this 'they' is you are referring to is. About the ONLY people who ever brought up BD being as successful as DVD is those who have slammed BD and want to make it look like a failure.

So I will try this again, with the depth of Blu ray in North American households, and the selection available in retail stores, combined with familiarity and ease of use, why hasn't blu ray made up OD losses on a yearly basis????

Well, then we will say again: Because there is competition to DVD which is unlike anything else before it. You get that right? You seem to ignore when people tell you exactly why BD has not, and WILL not make up for the losses of DVD revenue. There may be quarters or periods of time when things flatten, and level out some. Maybe even some periods of growth for optical disc, but really, with the continued growth of other forms of home delivery and other entertainment options, in a less than stellar economy, then there won't be much hope for 'growth' in the OD sector.

Kosty has made it quite clear that DVD's losses are not as big as I initially thought, so the ability to cover those losses have just spotlighted blu rays incompetency to bust out of bush league sales.

Not sure what qualifiers you use for your dramatics on 'bush league' sales. It seems like sales are strong enough to warrant continued releases on the format for far longer than just a year or two more. But, likely not strong enough with not enough interest to warrant restorations of older films which may very much deserve it. I don't judge this as being a failure of BD as much as it is just reality.

I am at a loss that the demise of HDDVD was soooo obvious, but watching this train wreck is going over so many heads with officer Barbrady saying "nothing to see here folks, move along."

The failure of HD DVD was obvious because of the lack of CE and studio support out of the gates. The challenge of DVD as the favorite OD format was (and remains) much more difficult to deal with. Unforseen was the growth of Redbox, Netflix, and digital delivery instigating a new way to view movies combined with a digital era that simply gives consumers more options.

In fact, you KNOW this stuff because you've been told the same thing at least a hundred times without ever responding to these items, but repeating the same questions over and over like they are not being addressed or answered.

Maybe someone needs to start a 'answers to questions which have been asked a hundred times' thread so that you can refer back to it whenever you get the urge to ask these same questions again and make the same silly statements again.

[Lee Stewart]

I am not a fortune teller who is saying it will happen, but I believe that it was a release from CEDIA or CES which indicated that growth would take a few years to occur, after several years of decline, through the combination of multiple delivery systems including physical a digital content delivery. If that actually happens, I am not arguing for or against, but I would say that anyone who rests their full hopes upon a single content delivery system at this point would be foolish in light of what we have seen in recent years.

They make lots of predictions at those shows. And many of them fail to come to pass. More times then not.

Where is the growth supposed to come from? Cheap streaming? Overly expensive digital downloads to own?

I agree with you that a single HV content delivery system is a thing of the past. And the more fractured the HV market becomes, the more cheap alternatives will arise.

[Lee Stewart]

Not sure what qualifiers you use for your dramatics on 'bush league' sales. It seems like sales are strong enough to warrant continued releases on the format for far longer than just a year or two more. But, likely not strong enough with not enough interest to warrant restorations of older films which may very much deserve it. I don't judge this as being a failure of BD as much as it is just reality.

BD provides the very best consumer HV PQ and AQ. Yet it is not enough to encourage consumers to abandon their DVD collections and rebuild with BD. So how is that not the fault of BD? As good as it is, it just isn't good enough. Not to overcome Joe Public's putting dollars and cents above pixels and bells, lights and whistles.

[AV_Integrated]

BD provides the very best consumer HV PQ and AQ. Yet it is not enough to encourage consumers to abandon their DVD collections and rebuild with BD. So how is that not the fault of BD? As good as it is, it just isn't good enough. Not to overcome Joe Public's putting dollars and cents above pixels and bells, lights and whistles.

People buy cheap LG displays because they are cheap, despite a failure rate that is about four times as high as Panasonic displays. People buy cheap, unreliable cars all the time. The cheap stuff almost always trumps quality, and a 'good enough' mentaility is pervasive. Is the number of homes with surround sound systems far higher than those without surround sound? On how many TVs does the average person put in better than 'TV' speakers?

Blu-ray offers a significant step up from DVD, but to most consumers, they can just rent a title, or are happy with the DVD they already own. Sure, it would be nice to believe consumers would abandon their DVD collection, but it isn't reality.

On the other hand, enough have made the move to BD, and more still are doing so, that it seems that BD has many years of life left. Not sure if it will finally see sales pass that of DVD, but it does seem to have the legs to be around for those of us who do like movies in the highest quality currently possible per title.

[Lee Stewart]

People buy cheap LG displays because they are cheap, despite a failure rate that is about four times as high as Panasonic displays. People buy cheap, unreliable cars all the time. The cheap stuff almost always trumps quality, and a 'good enough' mentaility is pervasive. Is the number of homes with surround sound systems far higher than those without surround sound? On how many TVs does the average person put in better than 'TV' speakers?

Blu-ray offers a significant step up from DVD, but to most consumers, they can just rent a title, or are happy with the DVD they already own. Sure, it would be nice to believe consumers would abandon their DVD collection, but it isn't reality.

On the other hand, enough have made the move to BD, and more still are doing so, that it seems that BD has many years of life left. Not sure if it will finally see sales pass that of DVD, but it does seem to have the legs to be around for those of us who do like movies in the highest quality currently possible per title.

They can just as easily rent a BD as they can a DVD can't they? Do they? No, they don't.

This was a good week for BD, yet it still is only providing 27% of total revenue after almost 6 years

[Kosty]

They can just as easily rent a BD as they can a DVD can't they? Do they? No, they don't.

This was a good week for BD, yet it still is only providing 27% of total revenue after almost 6 years

But Blu-ray was also in the same week a full 42.96% of all of the units sold of the Top 20 Sellers on the Nielsen Videoscan first alert report and probably over 50% of the revenues generated from those new or recent releases. That's the most prominent and more profitable segment of the home video market.



The lower revenue percentage for the entire format is just a symptom of DVD having still far more household penetration and much more titles available and in release.

[silverado]

Not sure who 'they' are. Studios? You? Others? People in the insane asylum? Really, I'm not at all sure who this 'they' is you are referring to is. About the ONLY people who ever brought up BD being as successful as DVD is those who have slammed BD and want to make it look like a failure.

"They" are the ones that twisted and contorted statements about Blu rays success.
I actually called that it would not take long before "they" (I guess it turned out to be you that answered first) would again say that Blu ray had to be AS successful as DVD when that is not the case, so for the 11th time (no word of a lie, I am counting the clarifications) BD does not have to be AS successful as DVD, just make up for the losses. Hell I will even settle for one month out of the year that Blu ray would consistently make up for DVD's losses.
I don't think I can make it any clearer. If you would like to respond to my posts, please make sure you have a grasp on the content and not spew out the same drivel.

[silverado]

Y
In fact, you KNOW this stuff because you've been told the same thing at least a hundred times without ever responding to these items, but repeating the same questions over and over like they are not being addressed or answered.

Yes, I in fact have been stating for a long time now that Blu ray will never reach a level above 3 billion in sell through because of Facebook, Youtube, Twitter.....etc. That is a no brainer, but there is still the belief that not only Blu ray, but OD will be around for 10+ years.
I never responded to posts saying that Blu ray is competing for this generations time and money as there is soo much more convenient choices over disc technology because I agree with that statement. It is so obvious that I don't think it requires affirmation. Right now I am not watching Blu ray because I am sitting at my desk surfing the internet.

[cakefoo]

That is the basic concept that I am trying to get through to most here. There is NO GROWTH even with the superior format adding revenue for six years!!

Listen to h0mi

Looking at those numbers I did an exercise. "What if Blu-ray performed as well as DVD did, mapping the revenues from 1997 DVD to 2006 blu-ray"?

Blu-ray would not have covered DVD's losses until last year. I believe this demonstrates how unrealistic this goal was- DVD's losses were too drastic to expect anything to make up the revenue decline. VHS did not decline this quickly until the plug was pulled.

But hey... blame Blu-ray! It fits with the tone of your kind's posts.

[cakefoo]

But Blu-ray was also in the same week a full 42.96% of all of the units sold of the Top 20 Sellers on the Nielsen Videoscan first alert report and probably over 50% of the revenues generated from those new or recent releases. That's the most prominent and more profitable segment of the home video market.

It's also the market who is young and hip and has a long movie-buying future ahead of them. People will laugh at DVD one day.

And yeah. You can't expect Blu-ray to compete with DVD when the latter works on virtually every television set in existence and is sufficient for a lot of older films and special interest content that doesn't benefit from HD, and for children and older people who don't care about image quality.

And yet some people seriously want us to share their sentiments that Blu-ray should be covering DVD's losses by being a faster-selling format than DVD was! XD