2012 Blu-ray Sales Metrics Stats: HMM/Nielsen/Videoscan/The-Numbers Quarterly DEG etc

[Kosty]

Keith Nissen, Research Director and principal analyst for NPD Entertainment Group notices that 1Q 2011 growth is not the 58% YoY growth that we saw back in 3Q 2011.

Although Blu-ray sales are up year-on-year, “They’ve taken a dive in the last six months,” Nissen reported.

EDIT: corrected identification of quoted source

[mikemorel]

LOL "Aaron Shapiro, CEO of New York-based digital marketing agency Huge Inc" notices that 1Q 2011 growth is not the 58% YoY growth that we saw back in 3Q 2011.

It was Keith Nissen, Research Director and principal analyst for NPD Entertainment Group, that said that blu-ray sales "have taken a dive in the last six months".

[Kosty]

It was Keith Nissen, Research Director and principal analyst for NPD Entertainment Group, that said that blu-ray sales "have taken a dive in the last six months".

My bad. Thank you for pointing out that error. I will correct it above.

[Kosty]

Post updated below.

[Kosty]

The-Numbers DVD and Blu-ray Sales Estimates Week Ending 04/29/12

Blu-ray Sales: Contraband Can't Hide at the Top

There were only two new releases to earn a spot on the Blu-ray sales chart, but one of them, Contraband, took top spot on the chart. The film sold 510,000 units / $10.19 million giving it an opening week Blu-ray share of 52%. At this point, any action film that doesn't open with a 50% Blu-ray share should be considered a disappointment.

Second place went to Mission: Impossible - Ghost Protocol with 316,000 units / $6.95 million over the week for a total of 1.57 million units / $34.51 million after two.

Surprisingly, The Princess Diaries: Double-Pack rose to third place with 69,000 units / $2.39 million for the week for a total of 101,000 units / $3.65 million after two. This is a strong result, considering the films' target audience and its box office run.

Beauty and the Beast returned to the chart in fourth place with 61,000 units / $1.58 million. It has sold more than 4 million units and generated more than $100 million in sales, making it one of the best selling Blu-rays of all time.

Thor and Captain America were in a very tight battle for fifth place as both films sold 50,000 units. Thor came out on top by a nearly imperceptible margin and has now sold 1.42 million units and generated $42.63 million. Captain America total sales have now reached 2.60 million units / $64.22 million.

The only other new release to chart was Dark Tide, which placed 24th with 13,000 units / $269,000. Its opening week Blu-ray share was just 25%. Granted, it is a limited release, but this is still a low percentage.

Overall Blu-ray sales were mixed. Sales were way down from last week plummeting 28% in terms of units and 33% in terms of dollars.

However, compared to last year, sales were up 51% in terms of units and 41% in terms of dollars.

DVD sales, on the other hand, were down across the board, but were a little better than Blu-ray when compared to last week. This meant the overall Blu-ray share was a little lower compared to last week at 44% in terms of units and 51% in terms of dollars. This is much higher than this time last year, on the other hand.

I have mixed opinions about next week. On the one hand, Haywire should lead the way, and it was a weak film at the box office so sales should be off from this week.

On the other hand, last year wasn't exactly a banner year either. The Green Hornet did earn nearly $100 million at the box office and opened on top of the Blu-ray sales with 257,000 units, but that's low compared to the numbers we've been seeing this year. 2012 might not match last year, but it could be very close.


- C.S.Strowbridge


Date posted: 2012-05-08

Movies
Contraband
Mission: Impossible - Ghost Protocol
The Princess Diaries
The Princess Diaries 2: Royal Engagement
Beauty and the Beast
Thor
Captain America: The First Avenger
Dark Tide

http://www.the-numbers.com/interacti...hp?newsID=7251

DVD Sales: Contraband Smuggled to the Top

Contraband benefited from a really weak slate of new releases and this helped it earn first place on the DVD sales chart. During its first week of release, it sold 470,000 units and generated $7.52 million, which is good given its box office numbers.

Mission: Impossible - Ghost Protocol was pushed into second place with 256,000 units / $3.86 million for the week and $875,000 units / $13.45 million after two. It is not doing well on DVD, but it is much stronger Blu-ray.

Alvin and the Chipmunks: Chip-Wrecked remained in third place with 111,000 units / $1.99 million for the week. After just over a month of release, the film has sold 2.08 million units and generated $34.73 million in sales. Only three other films have sold more than 2 million units in 2012.

War Horse added $187 million from 94,000 units sold giving it $20.71 million in total revenue from 1.13 million units sold. Given the scope of the movie, one has to assume the studio was hoping for more.

We Bought a Zoo added 92,000 units / $1.66 million over the week for a month-long total of 943,000 units / $16.37 million.

The only other new release to chart was Dark Tide, which placed 13th with 40,000 units / $714,000.


- C.S.Strowbridge


Date posted: 2012-05-08

Movies
Contraband
Mission: Impossible - Ghost Protocol
Alvin and the Chipmunks: Chipwrecked
War Horse
We Bought a Zoo
Dark Tide

http://www.the-numbers.com/interacti...hp?newsID=7250

[Kosty]

HMM Nielsen Videoscan First Alert Sales Report Week Ending 05/06/12

'Joyful Noise' Overpowers 'New Year’s Eve' for Top Sales Spot

9 May, 2012
By: Thomas K. Arnold


Joyful Noise

Three new theatrical releases took the three top spots on the national home video sales charts for the week ended May 6, led by Warner Home Video’s Joyful Noise, a musical comedy with Dolly Parton and Queen Latifah that grossed just more than $30 million at the box office.

The No. 2 spot on the Nielsen VideoScan First Alert sales chart — which tracks total disc sales, DVD and Blu-ray Disc combined — went to another Warner-distributed title, New Year’s Eve, a romantic comedy with an ensemble cast of past and present hotties, from Michelle Pfeiffer, Halle Berry and Alyssa Milano to Jessica Biel and Zac Efron, that earned $54.5 million in U.S. theaters.

Lionsgate’s Haywire, an actioner with an $18.9 million theatrical track record, debuted at No. 3 on First Alert but bowed at No. 1 on both Nielsen’s dedicated Blu-ray Disc sales chart and Home Media Magazine’s rental chart.

The victory on the Blu-ray Disc chart was due to the fact that nearly half of total unit sales were on Blu-ray, as opposed to 23% for Joyful Noise and just 19% for New Year’s Eve.

The victory at the rental counter was due to the fact that both Warner titles weren’t available at most rental outlets their first week on shelves.

On the rental chart, Haywire knocked another windowless title, Paramount’s Mission: Impossible – Ghost Protocol, to No. 2. Fox’s We Bought a Zoo, fresh off the studio’s 28-day kiosk holdback, finished the week at No. 3, up from No. 42 the prior week, when it was available only at brick-and-mortar rental outlets.



Related Links :
Top 20 Sellers for the Week Ended 05/06/12

Top 20 Rentals for the Week Ended 05/06/12

Top 20 Selling Blu-ray Discs for the Week Ended 05/06/12

Top 20 Blu-ray Market Share for the Week Ended 05/06/12

http://www.homemediamagazine.com/res...les-spot-27218

[Kosty]

HMM Nielsen Videoscan First Alert Sales Report Week Ending 05/06/12

[Kosty]

A 'Vow' For Retail Savings (Week Ending 05/13/12)

8 May, 2012
By: John Latchem



Movies based on books make for easy retail promotions, since the home video can be paired with the original source material for a nice gift set. For example, May 8 Target offered a $5 savings with the joint purchase of Sony Pictures’ The Vow on disc and the book upon which it’s based, which was priced at $11.99.

Otherwise, Target’s attentions were turned toward clearing inventory as part of a “Mother’s Day Gifts for All Budgets” promotion, touting DVDs at $5, $10, $15 and $25 price points.

In addition, Target is taking advantage of the buzz around The Avengers with a sale of several Avengers tie-in products, such as $12.99 DVDs of earlier films in the series, as well as action figures, T-shirts, branded soda and snacks and more.

Best Buy continued to push its Upgrade & Save program, which lets customers exchange a used DVD for a $5 coupon that can be used on any Blu-ray priced at $9.99 and above. The chain devoted a page of its weekly ad circular promoting catalog titles that, with the coupon, could be had for as low as $4.99, such as Apollo 13 and Casino.

Best Buy also highlighted some TV DVD titles with a section labeled as “Season Finales Are Coming,” encouraging shoppers to check out previous seasons of their favorite shows.

http://www.homemediamagazine.com/age...retail-savings

[Kosty]

Projections: 'Vow,' 'Underworld' Should Fare Well (Week Ending 05/13/12)

14 May, 2012
By: John Latchem



Sony Pictures Home Entertainment should secure the top two sales and rental spots on the charts with a combination of action and romance.

The Vow, based on the book about a married couple coping with the wife’s amnesia, is favored to take the top spot on the overall disc sales chart after scoring $124.9 million at the domestic box office.

Underworld: Awakening, which earned $62 million in theaters as the latest in the “Underworld” series of vampire-werewolf thrillers, is likely to top the Blu-ray sales chart, since it is of a genre favored by Blu-ray buyers.

Rank Title Studio Weeks on Chart

Projected Top 3 Sellers for Week Ending 5/13/2012

1 The Vow Sony Pictures New
2 Underworld: Awakening Sony Pictures New
3 Joyful Noise Warner 2

Projected Top 3 Rentals for Week Ending 5/13/2012

1 The Vow Sony Pictures New
2 Underworld: Awakening Sony Pictures New
3 Haywire Lionsgate 2

http://www.homemediamagazine.com/res...are-well-27225

[Kosty]

HMM Blu-ray and DVD Sales Report Week Ending 05/05/12


Note: Last year comparison week was The Green Hornet






http://www.homemediamagazine.com/mar...k-ended-050512

[Kosty]

Blu-ray and DVD Sales and Marketshare Weekly Results Table Through Week Ending 05/05/12





bruceames version

Updated thru week ending 5/5/12

Table of Blu-ray sales (HMM and DEG)

Numbers are in (revenue) millions.
Weekly figures are from HMM (Home Media Magazine)

2012 HMM    2641.79    -7.3%    2018.32   -11.0%     623.47    6.9%    23.6%    3003.4  3212.1										
Week Date      OD     OD YoY      DVD    DVD YoY       BD    BD YoY  BD Share  TBO2012 TBO2011										

Q2 HMM       630.91   -22.6%     486.54   -22.5%     144.37  -22.7%    22.9%     608.7  1075.7

18  5/5      107.56   -11.5%      84.66   -14.4%      22.90    1.5%    21.3%     104.9   148.6
17  4/28     103.68    -4.1%      78.66   -10.5%      25.02   23.5%    24.1%      67.6     0.0
16  4/21     109.99   -50.1%      81.31   -53.3%      28.68  -38.1%    26.1%     231.7   184.9
15  4/14     107.78   -42.5%      85.63   -37.4%      22.15  -56.2%    20.6%      51.3   314.8
14  4/7      201.90    13.9%     156.28    20.0%      45.62   -3.0%    22.6%     153.2   427.4

Q1 DEG      2060.00    -0.4%    1559.39    -6.1%     500.61   23.0%    24.3%
Q1 HMM      2010.88    -1.2%    1531.78    -6.6%     479.10   20.9%    23.8%    2394.7  2136.4

13  3/31     155.29   -19.9%     120.32   -17.4%      34.98  -27.6%    22.5%     168.6   319.2
12  3/24     148.56     8.5%     108.20    -2.8%      40.36   57.9%    27.2%     353.9   219.4
11  3/17     146.48     4.6%     112.13    -1.4%      34.34   30.2%    23.4%     276.1   154.2
10  3/10     165.27     9.5%     123.11     2.7%      42.16   35.7%    25.5%     216.0   177.1
9   3/3      150.39   -14.0%     115.29   -13.4%      35.10  -15.7%    23.3%      67.0   112.3
8   2/25     158.98    -2.2%     122.04    -7.3%      36.94   19.4%    23.2%     272.1   258.0
7   2/18     207.15    18.9%     160.38    10.4%      46.77   61.7%    22.6%      16.4    86.2
6   2/11     205.54    19.4%     151.09     3.1%      54.45  104.2%    26.5%     316.5   224.0
5   2/4      144.90    -8.6%     110.25   -16.0%      34.65   27.1%    23.9%     118.5    23.0
4   1/28     131.95   -13.6%      98.40   -20.2%      33.55   14.2%    25.4%     226.3   201.2
3   1/21     129.39    -2.4%     103.53    -4.9%      25.86    8.9%    20.0%     112.7    60.7
2   1/14     128.65    -5.1%     100.16    -7.7%      28.49    5.6%    22.1%     143.4   116.2
1   1/7      138.33    -8.0%     106.88   -11.6%      31.45    7.0%    22.7%     157.7   134.3

2011 DEG    8951.80   -13.2%    6851.80   -19.5%    2150.00   19.4%    24.0%    
2011 HMM    8604.20   -13.9%    6608.28   -20.3%    1995.92   17.7%    23.2%    9936.0 10820.9																			

Q4 DEG      3338.95   -11.0%    2464.81   -16.5%     924.14   15.5%    27.7%
Q4 HMM      3125.11   -12.4%    2280.75   -19.5%     844.36   15.1%    27.0%    3698.4  3932.2

52  12/31    174.13   -25.6%     130.29   -28.7%      43.84  -14.7%    25.2%      64.3    95.9
51  12/24    482.11   -13.1%     368.59   -16.9%     113.52    2.2%    23.5%     205.6   303.6
50  12/17    369.89   -23.4%     280.58   -26.8%      89.31  -10.1%    24.1%     360.7   635.3
49  12/10    322.48   -14.5%     243.85   -18.6%      78.63    1.5%    24.4%     624.8   535.6
48  12/3     229.49   -23.3%     173.97   -27.5%      55.52   -6.2%    24.2%     282.0   496.0
47  11/26    388.67   -12.4%     300.39   -16.5%      88.28    5.0%    22.7%     194.5   185.3
46  11/19    166.84   -14.3%     127.57   -18.0%      39.27    0.5%    23.5%      41.6   359.0
45  11/12    183.17     2.5%     128.95   -12.0%      54.22   68.3%    29.6%     422.9   251.3
44  11/5     167.53   -16.8%     117.59   -22.8%      49.94    2.0%    29.8%     335.6   414.9
43  10/29    147.15    11.2%      96.66   -11.3%      50.49  115.6%    33.6%     204.5   108.7
42  10/22    156.94     9.5%      95.94   -17.1%      61.00  120.8%    38.9%     370.0    56.0
41  10/15    152.92    -2.4%     106.50   -14.1%      46.42   42.2%    30.4%     343.3   233.0
40  10/8     183.79     9.3%     109.87    -9.4%      73.92   57.7%    40.2%     248.6   257.6

Q3 DEG      1742.79    -4.0%    1320.93   -14.7%     421.86   58.0%    24.2%
Q3 HMM      1667.09    -4.9%    1298.39   -13.9%     368.70   49.9%    22.1%    1806.3  1609.5										

39  10/1     152.58   -14.3%     109.97   -20.4%      42.61    7.1%    27.9%     352.1   382.7
38  9/24     153.60     5.0%     108.69   -12.5%      44.91  103.6%    29.2%     169.3   112.5
37  9/17     164.69    14.0%     107.37   -14.2%      57.32  197.2%    34.8%     190.8   165.2
36  9/10     128.84     0.0%     102.29   -10.5%      26.55   82.9%    20.6%     189.3    60.3
35  9/3      119.04    -9.5%     100.87   -13.7%      18.17   23.5%    15.3%      65.6    95.1
34  8/27     109.34   -13.1%      91.74   -16.6%      17.60   11.5%    16.1%      12.6    45.3
33  8/20     124.53    -4.4%     101.11   -12.8%      23.42   63.3%    18.8%     100.8    81.2
32  8/13     122.13    -1.8%      98.44    -9.5%      23.69   51.8%    19.4%     118.0   143.9
31  8/6      139.66     1.4%     111.78    -3.6%      27.88   27.9%    20.0%     189.8   133.5
30  7/30     108.78   -18.3%      89.06   -20.2%      19.72   -8.7%    18.1%      56.8   177.2
29  7/23     120.50    -1.9%      97.25    -9.4%      23.25   49.9%    19.3%      88.3    72.7
28  7/16     118.09    -4.8%      94.88   -13.5%      23.21   61.7%    19.7%     267.8    94.7
27  7/9      105.31   -16.7%      84.94   -22.7%      20.37   22.9%    19.3%       5.1    45.2										
		
Q2 DEG      1831      -15.0%    1434      -18.8%     397       9.4%    21.7%
Q2 HMM      1791.55   -12.2%    1402.94   -16.7%     388.61    9.1%    21.7%    2314.8  2422.0

26  7/2      127.11   -12.3%      96.32   -21.6%      30.79   39.4%    24.2%     102.3   181.4
25  6/25     123.25    -7.7%      98.18   -12.8%      25.07   20.1%    20.3%     205.4    85.8
24  6/18     149.89   -11.2%     114.68   -17.7%      35.21   19.5%    23.5%     208.2   142.8
23  6/11     130.81   -13.6%     103.23   -18.6%      27.58   12.3%    21.1%     305.0   152.6
22  6/4      118.16   -34.1%      96.17   -32.8%      21.99  -39.1%    18.6%      15.8   386.8
21  5/28     113.83   -16.6%      91.37   -22.9%      22.46   24.9%    19.7%     154.4    87.9
20  5/21     111.98   -15.2%      91.84   -18.9%      20.14    7.2%    18.0%      99.8   185.7
19  5/14     111.02   -23.6%      90.00   -26.8%      21.02   -6.2%    18.9%     155.6   113.6
18  5/7      122.05   -25.2%      99.74   -29.5%      22.31   -7.7%    18.3%     141.5   106.1
17  4/30     106.99   -40.6%      86.94   -39.6%      20.05  -44.5%    18.7%       0.0   120.5
16  4/23     217.30    -8.3%     171.47    -0.3%      45.83  -29.4%    21.1%     187.5   841.3
15  4/16     184.50    48.7%     134.40    24.8%      50.10  205.3%    27.2%     314.8     8.1
14  4/9      174.66    21.6%     128.60     5.9%      46.06  107.5%    26.5%     424.5     9.4
										
Q1 DEG      2068      -20.0%    1661      -25.0%     407      10.0%    19.7%		
Q1 HMM      2020.45   -23.2%    1626.20   -28.4%     394.25    9.4%    19.5%    2116.5  2857.2

13  4/2      192.11   -36.0%     144.16   -44.6%      47.95   20.1%    25.0%     300.9   461.1
12  3/26     135.54   -49.8%     110.21   -50.9%      25.33  -44.1%    18.7%     218.0   335.6
11  3/19     138.72   -46.5%     112.58   -49.6%      26.14  -27.1%    18.8%     154.2   534.3
10  3/12     146.96   -24.4%     116.11   -30.8%      30.85   16.5%    21.0%     177.0   247.2
9   3/5      174.59    -7.2%     132.93   -15.4%      41.66   34.1%    23.9%     112.3   258.8
8   2/26     160.96     4.5%     130.35    -2.5%      30.61   50.7%    19.0%     258.0    74.9
7   2/19     172.68    -8.1%     143.99   -12.7%      28.69   25.0%    16.6%      86.2    80.1
6   2/12     172.00   -19.4%     145.34   -23.1%      26.66    8.9%    15.5%     224.0   211.0
5   2/5      158.26   -16.7%     131.08   -20.8%      27.18   11.1%    17.2%      23.0   114.6
4   1/29     151.21   -14.6%     122.05   -20.9%      29.16   27.6%    19.3%     201.2   151.6
3   1/22     131.62   -16.3%     107.98   -21.0%      23.64   14.8%    18.0%      60.7    61.0
2   1/15     135.49   -17.3%     108.51   -23.9%      26.98   27.0%    19.9%     143.3   137.8
1   1/8      150.31   -14.1%     120.91   -19.5%      29.40   18.6%    19.6%     157.7   189.2

OD = optical disc (DVD + Blu-ray)
YoY = year over year percentage change
TBO = total box office
BD = Blu-ray

hat tip bruceames

[Kosty]

Here is some interesting thoughts bruceames had at High Def Forum that I graphed out.

Making the assumption that Blu-ray's Top 20 Sellers revenue share (which we do not have) is 25% greater than the Blu-ray Top 20 Unit Share (which we do have from the Mon-Sun HMM reported Nielsen Videoscan report one day offset to the HMM reported revenue share Sun-Sat weekly report) we can compare that over time to the overall gains in total Blu-ray revenue marketshare.

Here is a table of Blu-ray total revenue share (TotRev) vs. top 20 unit share (T20units) and top 20 revenue share (T20rev - estimated by adding 25% to the unit share). The quarterly revenue figure (Revenue) is in millions. Totals by quarter.

The purpose is to compare T20 market share growth vs. overall growth. Notice that the T20 revenue share is approximately double the overall share.

Year	T20units TotRev	T20rev	Revenue
Q109	10.6%	7.0%	13.3%	160
Q209	10.7%	8.5%	13.4%	187
Q309	14.0%	9.8%	17.5%	200
Q409	22.1%	13.0%	27.6%	522
Q110	24.0%	13.7%	30.0%	370
Q210	28.2%	17.0%	35.3%	363
Q310	22.8%	14.7%	28.5%	267
Q410	31.4%	20.6%	39.3%	800
Q111	32.4%	19.7%	40.5%	407
Q211	34.7%	21.7%	43.4%	397
Q311	34.6%	24.2%	43.3%	422
Q411	43.4%	27.0%	54.3%	925
Q112	36.2%	23.8%	45.3%	479
Q212	38.6%	22.9%	48.3%	144

Cool :

Here is the same table with the (weighted) yearly totals as well. Again, notice how the top 20 revenue share as almost exactly double the overall share, and that the top 20 unit share is very consistently about 1.58 times the overall revenue share.

Therefore, according to this remarkably consistent ratio trend, for every 1.58 percent that the T20 market share rises, the overall share rises 1 percent. Doing the math then, if the OD top 20 were maxed out at 100 percent Blu-ray, then the overall BD revenue share (as reported by HMM or DEG) would still only be 63 percent.

Year	T20units TotRev	T20rev	Revenue
Q109	10.6%	7.0%	13.3%	$160
Q209	10.7%	8.5%	13.4%	$187
Q309	14.0%	9.8%	17.5%	$200
Q409	22.1%	13.0%	27.6%	$522
2009Tot	16.9%	10.7%	21.1%	$1,069

Q110	24.0%	13.7%	30.0%	$370
Q210	28.2%	17.0%	35.3%	$363
Q310	22.8%	14.7%	28.5%	$267
Q410	31.4%	20.6%	39.3%	$800
2010Tot	28.0%	17.6%	35.0%	$1,800

Q111	32.4%	19.7%	40.5%	$407
Q211	34.7%	21.7%	43.4%	$397
Q311	34.6%	24.2%	43.3%	$422
Q411	43.4%	27.0%	54.3%	$925
2011Tot	38.0%	24.1%	47.5%	$2,151

Q112	36.2%	23.8%	45.3%	$479
Q212	38.6%	22.9%	48.3%	$144

http://www.highdefforum.com/1255704-post2935.html

[Kosty]

The-Numbers DVD and Blu-ray Sales Estimates Week Ending 05/06/12

Blu-ray Sales: New Releases Go Haywire

We are in the slowest time of year on the home market, and it is really showing on the Blu-ray sales chart.

There were only three new releases to place on the Blu-ray sales chart this week, and only one of them earned a respectable opening week Blu-ray share.

Haywire opened in first place with 185,000 units / $3.69 million giving it a Blu-ray share of 49%. That's a solid percentage for a film that struggled to find an audience in theaters.

Mission: Impossible - Ghost Protocol remained in second place with 134,000 units / $2.86 million for the week and 1.70 million units / $37.37 million after three weeks of release.

Joyful Noise earned first place on the DVD sales chart, but only managed third place on Blu-ray with 117,000 units / $2.34 million. Its opening week Blu-ray share was 23%, which is only about average for the genre.

Contraband fell from first to fourth with 116,000 units / $2.86 million over the week and 626,000 units / $13.05 million after two.

New Year's Eve opened in fifth place with just 89,000 units / $1.81 million. Its opening week Blu-ray share was an anemic 19%, which is soft, even for this type of film.

There were no other new releases to chart this week.

Like last week, overall Blu-ray sales were mixed, and in the same way.

Sales were down from last week with 20% fewer units sold and 16% less revenue generated. Compared to last year, sales were up 69% in terms of units and 87% in terms of dollars.

It was the exact opposite for DVD sales, as they performed much better than Blu-ray when compared to last week, but much worse when compared to last year.

The overall Blu-ray share was lower compared to last week at 35% in terms of units and 40% in terms of dollars, but that was much higher than the same week last year.

It is worth noting that this is better than expected, given the weak slate of new releases on Blu-rays. The top two selling DVDs were the wrong genre for high definition.

Next week is not much stronger than this week in terms of the Blu-ray market. The Vow will likely lead the way on DVD, but Underworld: Awakenings should top the Blu-ray chart resulting in a weak overall Blu-ray share.

However, Underworld: Awakenings should easily outperform last year's new releases, so the year-over-year comparison should be strong.


- C.S.Strowbridge


Date posted: 2012-05-16

Movies
Haywire
Mission: Impossible - Ghost Protocol
Joyful Noise
Contraband
New Year's Eve

http://www.the-numbers.com/interacti...hp?newsID=7269

DVD Sales: New Year's Eve Makes a Joyful Noise on the Home Market

New releases dominated the top of the DVD sales chart this week. This includes two films that could make a claim for first place: Joyful Noise and New Year's Eve. Joyful Noise led the way in terms of units at 399,000 units to 390,000 units, but New Year's Eve led the way in terms of raw dollars at $7.02 million to $6.38 million. Given their respective production budgets, this is a good start on the home market.

Haywire opened in third place with 196,000 units / $2.94 million. The film struggled at the box office, despite its reviews, but I was hoping it would find a bigger audience on the home market.

Contraband fell from first to fourth with 138,000 units / $2.76 million over the week for totals of 608,000 units / $10.28 million after two.

Mission: Impossible - Ghost Protocol fell to fifth place with 116,000 units / $1.74 million for the week and 991,000 units / $15.19 million after three. Had it opened with that amount, I would not have been surprised. Fortunately, it is selling much better on Blu-ray.

The only other new release to chart was Bubble Guppies DVD debut, which placed twelfth with 53,000 units / $685,000. This is excellent for a preschool DVD.


- C.S.Strowbridge


Date posted: 2012-05-15

Movies
Joyful Noise
New Year's Eve
Haywire
Contraband
Mission: Impossible - Ghost Protocol

http://www.the-numbers.com/interacti...hp?newsID=7266

[Kosty]

HMM Nielsen Videoscan First Alert Sales Report Week Ending 05/06/12

Sony Tops Disc Charts With 'Vow,' 'Underworld: Awakening'

16 May, 2012
By: Thomas K. Arnold


The Vow

Sony Pictures Home Entertainment scored big on the national home video sales and rental charts the week ended May 13.

The romantic drama The Vow, fresh off a $125 million theatrical run, debuted at No. 1 on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, and Home Media Magazine’s rental chart.

Another Sony title, Underworld: Awakening, topped Nielsen’s dedicated Blu-ray Disc sales chart its first week in stores — with The Vow a close second.

The latest entry in the “Underworld” horror franchise, which earned $62.3 million in theaters, debuted at No. 2 on the first alert and rental charts, giving Sony the two top spots on all three charts.

Meanwhile, demand for Paramount’s Mission: Impossible — Ghost Protocol remained strong nearly a month after the action hit’s disc release. In its fourth week in stores, the film remained in the top five on all three charts — and on First Alert even rose back up to No. 3 from No. 5 the previous week.

Of the three titles, Ghost Protocol had the highest percentage of sales from the Blu-ray Disc version — 57% — followed closely by Underworld: Awakening (56%). The Vow, in contrast, generated just 24% of its total unit sales from Blu-ray Disc.

The previous week’s top overall disc seller, Warner’s Joyful Noise, slipped to No. 5 on First Alert, right behind Paramount’s Ghost Protocol at No. 3 and Thor at No. 4. Lionsgate’s Haywire, the prior week’s top Blu-ray seller and rental, slipped to No. 7 on the Nielsen VideoScan Blu-ray Disc sales chart and No. 3 on Home Media Magazine’s rental chart.


Related Links :
Top 20 Sellers for the Week Ended 05/13/12

Top 20 Rentals for the Week Ended 05/13/12

Top 20 Selling Blu-ray Discs for the Week Ended 05/13/12

Top 20 Blu-ray Market Share for the Week Ended 05/13/12

http://www.homemediamagazine.com/res...wakening-27273

[Kosty]

HMM Nielsen Videoscan First Alert Sales Report Graphs Week Ending 05/06/12