2012 Blu-ray Sales Metrics Stats: HMM/Nielsen/Videoscan/The-Numbers Quarterly DEG etc

[Kosty]

Some 'Impossible' Exclusives

17 Apr, 2012
By: John Latchem



Retailers laid out the red carpet for the disc debut of Paramount’s Mission: Impossible — Ghost Protocol with several promotions and exclusives.

Best Buy offered special one-day pricing for the title on its April 17 debut, offering the DVD for $16.99 and the Blu-ray for $19.99. Getting into the spirit of the franchise, Best Buy’s ad declared that “limited-time pricing … will self-destruct end of day Tuesday.”

Best Buy’s Blu-ray of the film was an exclusive edition with more than an hour of bonus content not found on the wide Blu-ray release.

Walmart’s exclusive went in the opposite direction, with a bare-bones DVD edition that offered no bonus material.

Target offered an exclusive DVD four-pack of the “Mission: Impossible” films for $29.99.

Other exclusives at Target included a 10th anniversary Blu-ray of Disney’s The Princess Diaries at $19.99, and Universal’s Necessary Roughness: Season One (which won’t go wide until June 5), also listed at $19.99.

Best Buy offered as an exclusive Syfy channel’s Alphas: Season One, also from Universal, for $29.99.

http://www.homemediamagazine.com/age...ble-exclusives

[Kosty]

Projections: 'Ghost Protocol' Set for Success WE 04/19/12

23 Apr, 2012
By: John Latchem



Paramount Home Media Distribution’s Mission: Impossible — Ghost Protocol, which brought in $209 million at U.S. theaters, should have no trouble dominating the sales and rental charts the week ending April 22.

After Ghost Protocol, the new release with the highest profile is probably BBC Home Entertainment’s Frozen Planet, the latest in a franchise of nature documentaries that began with Planet Earth.

Fox’s The Sitter will get a boost on the rental chart now that its 28-day kiosk embargo has expired.

Rank Title Studio Weeks on Chart

Projected Top 3 Sellers for Week Ending 4/22/2012



1 Mission: Impossible — Ghost Protocol Paramount New

2 The Darkest Hour Summit 2

3 Frozen Planet BBC New



Projected Top 3 Rentals for Week Ending 4/22/2012
1 Mission: Impossible — Ghost Protocol Paramount New
2 The Sitter Fox 5
3 The Darkest Hour Summit 2

http://www.homemediamagazine.com/res...-success-27026

[Kosty]

Week Ending 4/14/12

Note: This was going against the Harry Potter and the Deathly Hallows — Part I with $316.34 TBO release week from last year.

[Kosty]

Variety


Posted: Tue., Apr. 24, 2012, 3:25pm PT

Study: Homevid decline hitting studio values

Morgan Stanley's Swinburne says film biz has lost half its value

By JILL GOLDSMITH, RACHEL ABRAMS
As showbiz congloms tally up quarterly results, they face a harsh realization: Homevideo revenue is still declining, which has slashed the value of film operations at the majors during the past five years, according to one Wall Streeter.
In a provocative report based on corporate earnings and other public data, Morgan Stanley's Ben Swinburne estimates that 20th Century Fox, Warner Bros., Universal, Paramount and Disney lost an average of 52% in value from 2007 to 2011. (The numbers do not include the studios' TV operations or consumer product divisions.) Sony breaks out fewer numbers for its film biz and therefore wasn't included.

Of the majors, U took the biggest hit, down $6.5 billion, while Par was affected the least, down $1.5 billion.

While the discussion isn't new, the effect has rarely been laid out in such stark terms. Studio execs were quick to question Swinburne's methodology and conclusions.

The report is making waves just as media congloms prepare to roll out first-quarter earnings, inviting more scrutiny of Hollywood's shifting economics. Hollywood values could continue to fall, Swinburne said earlier this month, "leading us to the conclusion that only through significant realignment of cost levels, particularly in the area of marketing and distribution but also overall production costs, can values be maximized given the revenue outlook."

In other words, homevid revenue can no longer make up for the rising production and marketing costs of most studio movies.

But execs at four studios begged to differ. Most said it would be near impossible to derive Swinburne's numbers using available data. Some studios combine film and TV production in their earnings reports and none break out costs.

One studio rep noted that Universal fell much more than the others, skewing Swinburne's average, which the rep said "was kind of unfair." He also noted that the report valued U about the same as much smaller Lionsgate Entertainment, which has a market cap of $1.5 billion.

The 52% figure "is completely off base. I don't think it's fair or accurate," said a top exec at a major studio.

But he and others mostly put the emphasis on opportunities going forward -- in international markets, particularly China, new services like UltraViolet and Blu-ray and stronger VOD are seen as ways to help revive homevid divisions. "Obviously our industry is shifting, and that's no secret, and we are trying to shift with it," said an exec at another major.

By Swinburne's estimates, Universal's value took the biggest hit over the past few years, dropping from $8.1 billion to $1.6 billion by the beginning of 2012. Disney follows, going from $10 billion to $7 billion. The report values Paramount at roughly $2.6 billion, down from $4.1 billion in 2007. Fox dropped from $10.2 billion to $4.2 billion, while estimates peg Warner Bros. at $3.9 billion, down from $7.8 billion.

In an earnings preview Monday, Michael Nathanson of Nomura Securities said homevid unit sales for the three months were down 5.3% -- an improvement from the high single-digit declines in the fourth quarter but worse than the third quarter, when DVD sales dipped only 2%. The data excludes one of the market's bigger physical distributors, Walmart, but he said, "we believe it to be a good proxy of industry health, which we still believe to be a secular declining business."

Nathanson said NBCU's film studio led its peers with 17% growth, while Lionsgate, Sony and 20th Century Fox all declined by more than 20% due to tough comps and less product for sale.

Swinburne acknowledged that growth in international box office and TV markets and emerging digital distribution models have helped offset homevid revenue declines. But these streams haven't yet made up for lost ground at a time when consumers are getting more used to paying less for content.

Richard Greenfield of BTIG Research asserts that "Hollywood's problems go beyond declining interest in buying movies -- consumers are also less interested in going out to the movies." Home theaters are taking off, with the average TV purchased for a U.S. living room now a 44-inch HDTV screen, he said, calling for a united effort to collapse theatrical windows to four weeks, despite pain to exhibitors. "Movie studios need to focus on generating returns on their investment that is acceptable to justify their continued investment in making movies."

While the overseas box office has helped recoup some of the homevid declines, according to Swinburne, movies cost more to make and market and splits are less favorable overseas. That's led to an average 12% annual decline in cash flow between 2007 and 2011.

Lucrative sell-through models have ceded ground to lower margin rental businesses like Redbox and Netflix, which offer nothing like the traditional cash flow from the old-time Blockbuster Video stores that used to dot virtually every corner.

Rental has grown at 5% a year since 2007, while sell-through declined by 10%-12%. Kiosks and subscription services made up 53% of total homevideo spending last year, and Swinburne sees that going to 60%-65% by 2015.

Netflix and Redbox "are growing at the expense of high contribution margin ones," Swinburne noted. "From a consumer point of view, spending 50¢ per film on Netflix, the incentive to rent a film at $4 to $5, or buy a digital copy at $10 to $15, goes down considerably. The delayed Netflix window may not be enough to make up for the lower price point."

Swinburne also notes that cloud service UltraViolet had a bumpy start and Blu-ray is growing but not fast enough yet. Consumers are buying more discs but not replacing entire libraries as hoped, while VOD is still evolving.

One positive is that more players are entering the streaming contest, which will likely drive up the price of content. Verizon and Redbox are teaming to take on Netflix along with Blockbuster's Movie Pass, Comcast's Xfinity Streampix, Amazon and a handful of others.

Studio execs note that UltraViolet just got a big push from Walmart, which will take hard discs and transfer them to a cloud locker for a small fee. Once it takes off, studios will be able to tell who's buying what, and the ability to market efficiently will improve exponentially - "effecting studio economics in a profound way," said one exec.

Studio execs also cite the massive Chinese market: It seems to be opening to Hollywood, allowing in more foreign films, and the number of theaters is exploding. It's also an untapped homevideo market, although piracy is a major issue.

And there are other areas studios could trim, according to some experts.

"The country offices can be dramatically consolidated," said attorney David Stern, a partner at Jeffer, Mangels, Butler and Mitchell. "Many studios operate multiple distribution arms … multiple business affairs departments, multiple participations payable departments … Maintaining some of these back-office operations separately is classic empire building and vanity."

Greenfield is focused on the window between theatrical and home entertainment. Collapsing it has been successful for some independent films. "Unfortunately, the major Hollywood studios that attempted to 'trial' or 'test' releasing movies earlier have succumbed to the aggressive push back from exhibition chains. The time has come for every studio to stop trialing and permanently collapse windows as the new Hollywood business model. Exhibitors will acquiesce, as they simply cannot afford to be without content from Hollywood. It is time for studios to play offense."

Meanwhile, studios may just have significantly less tolerance for costly flops. Walt Disney's Rich Ross left his job as head of the studio after the division took a painful $200 million loss on "John Carter."

Media companies are not going to exit the film biz. Studios on average make up 15-20% of their parent's profits, "not nearly as big a deal as it was ten or twenty years ago," said Alan Gould of Evercore Partners.

Since analysts are generally upbeat on TV, they aren't all fretting over the studios or the stocks, which some think are even undervalued. From Wall Street's perspective, said Gould, is that congloms have "morphed into being cable network companies."

Likewise, if one of the major studios ever does goes on the block, it would fetch a price well above Swinburne's valuation.

"There's a scarcity factor. There are only a few studios and the barriers to entry are impossible," said one exec.

http://www.variety.com/article/VR1118053078?refCatId=13

[Kosty]

Week Ending 4/14/12

Note: This was going against the Harry Potter and the Deathly Hallows — Part I with $316.34 TBO release week from last year.
















http://www.homemediamagazine.com/mar...k-ended-041412

[Kosty]

bruceames version

Updated thru week ending 4/14/12

Table of Blu-ray sales (HMM and DEG)
numbers are in (revenue) millions.
Weekly figures are from HMM (Home Media Magazine)

2012 HMM    2320.56    -3.3%    1773.69    -7.0%     546.87   10.7%    23.6%    2599.2  2878.6										
Week Date      OD     OD YoY      DVD    DVD YoY       BD    BD YoY  BD Share  TBO2012 TBO2011										

15  4/14     107.78   -42.5%      85.63   -37.4%      22.15  -56.2%    20.6%      51.3   314.8
14  4/7      201.90    13.9%     156.28    20.0%      45.62   -3.0%    22.6%     153.2   427.4

Q1 HMM      2010.88    -1.2%    1531.78    -6.6%     479.10   20.9%    23.8%    2394.7  2136.4

13  3/31     155.29   -19.9%     120.32   -17.4%      34.98  -27.6%    22.5%     168.6   319.2
12  3/24     148.56     8.5%     108.20    -2.8%      40.36   57.9%    27.2%     353.9   219.4
11  3/17     146.48     4.6%     112.13    -1.4%      34.34   30.2%    23.4%     276.1   154.2
10  3/10     165.27     9.5%     123.11     2.7%      42.16   35.7%    25.5%     216.0   177.1
9   3/3      150.39   -14.0%     115.29   -13.4%      35.10  -15.7%    23.3%      67.0   112.3
8   2/25     158.98    -2.2%     122.04    -7.3%      36.94   19.4%    23.2%     272.1   258.0
7   2/18     207.15    18.9%     160.38    10.4%      46.77   61.7%    22.6%      16.4    86.2
6   2/11     205.54    19.4%     151.09     3.1%      54.45  104.2%    26.5%     316.5   224.0
5   2/4      144.90    -8.6%     110.25   -16.0%      34.65   27.1%    23.9%     118.5    23.0
4   1/28     131.95   -13.6%      98.40   -20.2%      33.55   14.2%    25.4%     226.3   201.2
3   1/21     129.39    -2.4%     103.53    -4.9%      25.86    8.9%    20.0%     112.7    60.7
2   1/14     128.65    -5.1%     100.16    -7.7%      28.49    5.6%    22.1%     143.4   116.2
1   1/7      138.33    -8.0%     106.88   -11.6%      31.45    7.0%    22.7%     157.7   134.3

2011 DEG    8951.80   -13.2%    6851.80   -19.5%    2150.00   19.4%    24.0%    
2011 HMM    8604.20   -13.9%    6608.28   -20.3%    1995.92   17.7%    23.2%    9936.0 10820.9																			

Q4 DEG      3338.95   -11.0%    2464.81   -16.5%     924.14   15.5%    27.7%
Q4 HMM      3125.11   -12.4%    2280.75   -19.5%     844.36   15.1%    27.0%    3698.4  3932.2

52  12/31    174.13   -25.6%     130.29   -28.7%      43.84  -14.7%    25.2%      64.3    95.9
51  12/24    482.11   -13.1%     368.59   -16.9%     113.52    2.2%    23.5%     205.6   303.6
50  12/17    369.89   -23.4%     280.58   -26.8%      89.31  -10.1%    24.1%     360.7   635.3
49  12/10    322.48   -14.5%     243.85   -18.6%      78.63    1.5%    24.4%     624.8   535.6
48  12/3     229.49   -23.3%     173.97   -27.5%      55.52   -6.2%    24.2%     282.0   496.0
47  11/26    388.67   -12.4%     300.39   -16.5%      88.28    5.0%    22.7%     194.5   185.3
46  11/19    166.84   -14.3%     127.57   -18.0%      39.27    0.5%    23.5%      41.6   359.0
45  11/12    183.17     2.5%     128.95   -12.0%      54.22   68.3%    29.6%     422.9   251.3
44  11/5     167.53   -16.8%     117.59   -22.8%      49.94    2.0%    29.8%     335.6   414.9
43  10/29    147.15    11.2%      96.66   -11.3%      50.49  115.6%    33.6%     204.5   108.7
42  10/22    156.94     9.5%      95.94   -17.1%      61.00  120.8%    38.9%     370.0    56.0
41  10/15    152.92    -2.4%     106.50   -14.1%      46.42   42.2%    30.4%     343.3   233.0
40  10/8     183.79     9.3%     109.87    -9.4%      73.92   57.7%    40.2%     248.6   257.6

Q3 DEG      1742.79    -4.0%    1320.93   -14.7%     421.86   58.0%    24.2%
Q3 HMM      1667.09    -4.9%    1298.39   -13.9%     368.70   49.9%    22.1%    1806.3  1609.5										

39  10/1     152.58   -14.3%     109.97   -20.4%      42.61    7.1%    27.9%     352.1   382.7
38  9/24     153.60     5.0%     108.69   -12.5%      44.91  103.6%    29.2%     169.3   112.5
37  9/17     164.69    14.0%     107.37   -14.2%      57.32  197.2%    34.8%     190.8   165.2
36  9/10     128.84     0.0%     102.29   -10.5%      26.55   82.9%    20.6%     189.3    60.3
35  9/3      119.04    -9.5%     100.87   -13.7%      18.17   23.5%    15.3%      65.6    95.1
34  8/27     109.34   -13.1%      91.74   -16.6%      17.60   11.5%    16.1%      12.6    45.3
33  8/20     124.53    -4.4%     101.11   -12.8%      23.42   63.3%    18.8%     100.8    81.2
32  8/13     122.13    -1.8%      98.44    -9.5%      23.69   51.8%    19.4%     118.0   143.9
31  8/6      139.66     1.4%     111.78    -3.6%      27.88   27.9%    20.0%     189.8   133.5
30  7/30     108.78   -18.3%      89.06   -20.2%      19.72   -8.7%    18.1%      56.8   177.2
29  7/23     120.50    -1.9%      97.25    -9.4%      23.25   49.9%    19.3%      88.3    72.7
28  7/16     118.09    -4.8%      94.88   -13.5%      23.21   61.7%    19.7%     267.8    94.7
27  7/9      105.31   -16.7%      84.94   -22.7%      20.37   22.9%    19.3%       5.1    45.2										
		
Q2 DEG      1831      -15.0%    1434      -18.8%     397       9.4%    21.7%
Q2 HMM      1791.55   -12.2%    1402.94   -16.7%     388.61    9.1%    21.7%    2314.8  2422.0

26  7/2      127.11   -12.3%      96.32   -21.6%      30.79   39.4%    24.2%     102.3   181.4
25  6/25     123.25    -7.7%      98.18   -12.8%      25.07   20.1%    20.3%     205.4    85.8
24  6/18     149.89   -11.2%     114.68   -17.7%      35.21   19.5%    23.5%     208.2   142.8
23  6/11     130.81   -13.6%     103.23   -18.6%      27.58   12.3%    21.1%     305.0   152.6
22  6/4      118.16   -34.1%      96.17   -32.8%      21.99  -39.1%    18.6%      15.8   386.8
21  5/28     113.83   -16.6%      91.37   -22.9%      22.46   24.9%    19.7%     154.4    87.9
20  5/21     111.98   -15.2%      91.84   -18.9%      20.14    7.2%    18.0%      99.8   185.7
19  5/14     111.02   -23.6%      90.00   -26.8%      21.02   -6.2%    18.9%     155.6   113.6
18  5/7      122.05   -25.2%      99.74   -29.5%      22.31   -7.7%    18.3%     141.5   106.1
17  4/30     106.99   -40.6%      86.94   -39.6%      20.05  -44.5%    18.7%       0.0   120.5
16  4/23     217.30    -8.3%     171.47    -0.3%      45.83  -29.4%    21.1%     187.5   841.3
15  4/16     184.50    48.7%     134.40    24.8%      50.10  205.3%    27.2%     314.8     8.1
14  4/9      174.66    21.6%     128.60     5.9%      46.06  107.5%    26.5%     424.5     9.4
										
Q1 DEG      2068      -20.0%    1661      -25.0%     407      10.0%    19.7%		
Q1 HMM      2020.45   -23.2%    1626.20   -28.4%     394.25    9.4%    19.5%    2116.5  2857.2

13  4/2      192.11   -36.0%     144.16   -44.6%      47.95   20.1%    25.0%     300.9   461.1
12  3/26     135.54   -49.8%     110.21   -50.9%      25.33  -44.1%    18.7%     218.0   335.6
11  3/19     138.72   -46.5%     112.58   -49.6%      26.14  -27.1%    18.8%     154.2   534.3
10  3/12     146.96   -24.4%     116.11   -30.8%      30.85   16.5%    21.0%     177.0   247.2
9   3/5      174.59    -7.2%     132.93   -15.4%      41.66   34.1%    23.9%     112.3   258.8
8   2/26     160.96     4.5%     130.35    -2.5%      30.61   50.7%    19.0%     258.0    74.9
7   2/19     172.68    -8.1%     143.99   -12.7%      28.69   25.0%    16.6%      86.2    80.1
6   2/12     172.00   -19.4%     145.34   -23.1%      26.66    8.9%    15.5%     224.0   211.0
5   2/5      158.26   -16.7%     131.08   -20.8%      27.18   11.1%    17.2%      23.0   114.6
4   1/29     151.21   -14.6%     122.05   -20.9%      29.16   27.6%    19.3%     201.2   151.6
3   1/22     131.62   -16.3%     107.98   -21.0%      23.64   14.8%    18.0%      60.7    61.0
2   1/15     135.49   -17.3%     108.51   -23.9%      26.98   27.0%    19.9%     143.3   137.8
1   1/8      150.31   -14.1%     120.91   -19.5%      29.40   18.6%    19.6%     157.7   189.2

OD = optical disc (DVD + Blu-ray)
YoY = year over year percentage change
TBO = total box office
BD = Blu-ray

hat tip bruceames

[Kosty]

Week Ending 04/22/12


HMM is reporting that Mission: Impossible — Ghost Protocol did a 67.14% Blu-ray unit marketshare for the week ending 04/22/12 on the Nielsen Videoscan first alert report.

As a major action adventure title with good box office and the first major Blu-ray friendly title of the year it was expected to do well, but that probably exceeds any expectations for Blu-ray's share.

At a glance that title did seven times the volume of the next leading title which is typical of a home video blockbuster title so the volumes should be pretty high as well.

http://www.homemediamagazine.com/res...col-no-1-27073

[Kosty]

Week Ending 04/22/12

'Mission' Accomplished: 'Ghost Protocol' Is No. 1

24 Apr, 2012
By: Thomas K. Arnold


Mission: Impossible — Ghost Protocol

Paramount Home Media Distribution scored a rare triple-whammy on the home video charts the week ended April 22, as the latest installment in the Tom Cruise-starring “Mission: Impossible” franchise debuted at No. 1 on all three charts.

Mission: Impossible — Ghost Protocol easily vaulted to the top of both the Nielsen VideoScan First Alert chart, which tracks overall disc sales, as well as Nielsen’s dedicated Blu-ray Disc sales charts.

The film — which earned $209.4 million in U.S. theaters — turned in a particularly strong Blu-ray Disc performance, with the high-definition version accounting for 67% of total unit sales.

Steven Spielberg’s War Horse, distributed by Disney, finished a distant second on both sales charts its third week in stores. Overall, the film sold 16% as many discs as Ghost Protocol, while on Blu-ray the disparity was even greater, with War Horse selling just 7% as many units as the Tom Cruise blockbuster.

On Home Media Magazine’s weekly video rental chart, Ghost Protocol claimed an easy victory in the top spot as well, followed at No. 2 by 20th Century Fox’s The Sitter, which shot up from No. 49 the prior week as it came off its 28-day holdback from Netflix and Redbox.

Another Fox film, The Descendants, with George Clooney, remained at No. 3 on the rental chart, while the No. 4 position went to Universal Studios’ Hop, an Easter bunny movie that was held back from the two leading rental outlets until the week after Easter.


Related Links :
Top 20 Sellers for the Week Ended 04/22/12

Top 20 Rentals for the Week Ended 04/22/12

Top 20 Selling Blu-ray Discs for the Week Ended 04/22/12

Top 20 Blu-ray Market Share for the Week Ended 04/22/12

http://www.homemediamagazine.com/res...col-no-1-27073

[Kosty]

Nice showing for the first Blu-ray friendly action movie of the year.

Probably will be 900,000 units + and $40 M plus in HMM Sunday through Saturday period when we get the data.

Could be more.

I'm not sure if that's a record for Blu-ray unit marketshare or for a major release. I think its close but just a little below Captain America and Tron: Legacy last year which IIRC were around 68%.

But Mission Impossible should do better volumes and revenues as well as a halo effect on other titles in the series.

This week is going against a strong Easter holiday sales week and second week of Harry Potter and the Deathly hallows Part I from last year which has a strong $171.47 M DVD + $45.83 M BD = $217.30 OD so its not going to give much of a improvement in the YoY stats but its obviously not doing to hurt them as much with this level of higher priced Blu-ray unit performance for the leading title.

[Kosty]

The Blu-ray Top 20 Sellers Unit Marketshare for the Week Ending 04/24/12 is 52.34%

[Kosty]

The-Numbers DVD Top 30 and Blu-ray Top 10 Weekly Sales Report Week Ending 04/15/12

Blu-ray Sales: Our Darkest Hour

This literally could turn out to be the worst week of the year on the Blu-ray sales chart.

The best-selling new release was The Darkest Hour, which only managed 158,000 units / $3.17 million. The only good news is the film's opening week Blu-ray share, which was an impressive 54%.

War Horse was pushed into second place with 105,000 units / $3.16 million for the week and 435,000 units / $11.39 million after two.

The Iron Lady opened in third place with sales of 93,000 units / $1.82. million. Its opening week Blu-ray share was only 29%; however, while that is low for the format, it is actually better than average for the genre.

The Girl with the Dragon Tattoo rose from tenth place to fourth place with 66,000 units / $1.24 million and for the week, giving it a total of 891,000 units / $18.28 million after four.

We Bought a Zoo rounded out the top five with 52,000 units / $1.51 million for the week giving it totals of 249,000 units / $6.03 million after two.

There were no other new releases to chart.

Like I already said, this might turn out to be the worst week on the Blu-ray sales chart for the entire year.

There's a chance that late in summer when TV on DVD dominates new releases we will see worse sales, but this is as bad as we've seen it all year thus far.

Compared to last week, Blu-ray sales were down 54% in terms of units and 53% in terms of dollars.

Compared to last year, sales were even worse, if you can imagine that. Blu-ray plummeted 70% in terms of units and 68% in terms of dollars. If there is any consolation, it's that DVD sales were almost as bad and the overall Blu-ray share wasn't too badly shaken, although it was down to 31% in terms of units and 38% in terms of dollars.

Next week we will finally see some good news on Blu-ray, as we will get the first home market numbers for Mission: Impossible - Ghost Protocol. I am a little worried the Best Buy Exclusive will mess with the numbers, but if it doesn't, then that one release should sell more than the entire market did this week (or roughly 850,000 units / $21 million).

By comparison, last year's new releases were led by The King's Speech, which didn't sell a lot of Blu-rays. Unfortunately, last year the DVD sales and the Blu-ray sales were led by Harry Potter and the Deathly Hallows, Part 1 and 2012 might wind up on the losing end of the year-over-year comparison yet again.

[Edit: Last year was also Easter 2011 holiday sales as well]


- C.S.Strowbridge


Date posted: 2012-04-25

Movies
The Darkest Hour
War Horse
The Iron Lady
The Girl with the Dragon Tattoo
We Bought a Zoo

http://www.the-numbers.com/interacti...hp?newsID=7217

DVD Sales: Iron Has Soft Start on DVD

It was a bad week for DVD, which is common at this time of year.

The Iron Lady was the best of the new releases, but it only managed second place.

War Horse climbed into top spot with 244,000 units / $4.67 million over the week for totals of 830,000 units / $14.62 million after two.

The Iron Lady was right behind with 228,000 units / $3.42 million during its first week of release. This is an acceptable opening for a limited release that managed some significant mainstream success.

Alvin and the Chipmunks: Chip-Wrecked and We Bought a Zoo were neck and neck for third place. The former sold 186,000 units and $3.35 million in revenue, while the latter managed 183,000 units sold and $3.30 million. The two films have running tallies of 1.83 million units / $30.12 million and 727,000 units / $12.53 million respectively.

The Darkest Hour opened in fifth place with 136,000 units / $2.03 million. The film struggled at the box office and it is doing no better on the home market, so the kindest thing to do is just move on.

The only other new release to chart was One Tree Hill: Season Nine. It earned seventh place with 87,000 units / $2.17 million.


- C.S.Strowbridge


Date posted: 2012-04-25

Movies
War Horse
The Iron Lady
Alvin and the Chipmunks: Chipwrecked
We Bought a Zoo
The Darkest Hour

http://www.the-numbers.com/interacti...hp?newsID=7215

[Kosty]

Still working on the update for WE 04/22/12, but here is a quick taste.

That's a pretty typical graph for a major tentpole release in comparison with the other titles index numbers.

Only thing that really different is the extremely high Blu-ray marketshare there for a major release. That's a good sign for the revenue and unit numbers for Blu-ray when we get them next week.

[Kosty]

(complete report with updated information )

Week Ending 04/22/12

'Mission' Accomplished: 'Ghost Protocol' Is No. 1

24 Apr, 2012
By: Thomas K. Arnold


Mission: Impossible — Ghost Protocol

Paramount Home Media Distribution scored a rare triple-whammy on the home video charts the week ended April 22, as the latest installment in the Tom Cruise-starring “Mission: Impossible” franchise debuted at No. 1 on all three charts.

Mission: Impossible — Ghost Protocol easily vaulted to the top of both the Nielsen VideoScan First Alert chart, which tracks overall disc sales, as well as Nielsen’s dedicated Blu-ray Disc sales charts.

The film — which earned $209.4 million in U.S. theaters — turned in a particularly strong Blu-ray Disc performance, with the high-definition version accounting for 67% of total unit sales.

Steven Spielberg’s War Horse, distributed by Disney, finished a distant second on both sales charts its third week in stores. Overall, the film sold 16% as many discs as Ghost Protocol, while on Blu-ray the disparity was even greater, with War Horse selling just 7% as many units as the Tom Cruise blockbuster.

On Home Media Magazine’s weekly video rental chart, Ghost Protocol claimed an easy victory in the top spot as well, followed at No. 2 by 20th Century Fox’s The Sitter, which shot up from No. 49 the prior week as it came off its 28-day holdback from Netflix and Redbox.

Another Fox film, The Descendants, with George Clooney, remained at No. 3 on the rental chart, while the No. 4 position went to Universal Studios’ Hop, an Easter bunny movie that was held back from the two leading rental outlets until the week after Easter.


Related Links :
Top 20 Sellers for the Week Ended 04/22/12

Top 20 Rentals for the Week Ended 04/22/12

Top 20 Selling Blu-ray Discs for the Week Ended 04/22/12

Top 20 Blu-ray Market Share for the Week Ended 04/22/12

http://www.homemediamagazine.com/res...col-no-1-27073

[Kosty]

Week Ending 04/22/12

[Kosty]

This particular chart is interesting to me.

Its like all the spots on this chart are up about 10-15% more than previously like in the week before.

Its almost like the tent pole of Mission Impossible : Ghost Protocol had a positive halo effect on the sales of other Blu-ray catalog titles and increased their Blu-ray marketshare across the board during the week.

It will be curious to see if that shows up in the revenue numbers for the week.