Disney's Magical "No-Mystery" Blu Ray Tour

[Aibo]

July 17, 2007
Disney's Magical "No-Mystery" Tour

Finally, someone in the Blu-ray Disc camp is stepping up with an innovative major marketing/publicity campaign.
Disney is taking Blu-ray to the streets, or at least directly to the public where they are mostly likely to be found hanging out -- in shopping malls.

[PS3Maniac]

This is brilliant. Too bad the closest one to me is King of Prussia, about an hour-and-a-half drive. Definitely going to get some good press out of this.

[AV_Integrated]

Mark your calendars...

I do disagree that this was ahead of stuff HD DVD has done as HD DVD did do their road show ahead of release which I went to locally to see what was up with the doomed format.

I personally believe that while Blu-ray was released last year, it really is hoping to gain momentum going into this holiday season with a very serious marketing campaign.

South Coast Plaza, Costa Mesa, Calif. (Aug. 24-26)
Westfield North County, Escondido, Calif. (Aug. 31-Sept. 2)
Westfield San Francisco (Sept. 7-9)
Washington Square, Portland, Ore. (Sept. 14-16)
Westfield South Center, Seattle (Sept. 21- 23)
Mall of America, Bloomington, Minn. (Sept. 28-30)
Orland Square, Orland Park, Ill. (Oct. 5-7)
Westfield West County, St. Louis (Oct. 12-14)
Tysons Corner Center, McLean, Va. (Oct. 19-21) (bolded for my reference later!)
Roosevelt Field, Garden City, N.Y. (Oct. 26-28)
Burlington Mall, Burlington, Mass. (Nov. 9-11)
King of Prussia, Pa. (Nov. 16-18)
Circle Centre, Indianapolis (Nov. 23-25)
Lenox Square, Atlanta (Nov. 30-Dec. 2)
The Galleria, Houston (Dec. 7-9)
Barton Creek Square, Austin (Dec. 14-16).

[PS3Maniac]

Heh, whoops, didn't even notice Tyson's Corner on there. Guess I'll be doing that one instead. Maybe I'll see you there, HD-DED.

[s2mikey]

Yeah, no doubt parents will be lined up for the sales pitch from Disney. people will check it out, but they will be there for the free popcorn and a glimpse of the characters that their kids love.

The HD optical format will be an after thought.

But, I cute idea, nontheless....

[A_Gorilla]

Aterthought or not, but people will now at least know just what the hell BD is

[gumhead]

Originally Posted by HD-DED

Mark your calendars...

Burlington Mall, Burlington, Mass. (Nov. 9-11)

WOHOOO!!!!

[Aibo]

"The tour will also include an advance team of publicity experts who will host a special media preview on Friday mornings in each market."

[sadisterotica]

Well, we know Meet the Robinsons will be coming out, but they will also be pushing Cars. Does this mean they will be announcing that title soon? Hope so.

[Tcarcio]

Originally Posted by A_Gorilla

Aterthought or not, but people will now at least know just what the hell BD is

Exactly, overpriced and inferior....

[Philnerd]

Great, countless mall going teenage girls and boys will now know what blu-ray is. I thought BD already had the tweens covered with PS3??

[citrixguy]

Originally Posted by Tcarcio

Exactly, overpriced and inferior....

don't know about inferior, but I've go with overpriced and underfeatured!

[ack_bak]

I think this is a great idea. Get the word out. There are going to be close to 2 million PS3' in North America alone pretty soon, and that is a big audience to draw from. I just saw Ratatoulle at the theater this past weekend, and between, Meet The Robinsons, Cars, Ratatoulle, and POTC3, I will be quite happy this coming holiday season.

[corduroygt]

Originally Posted by Tcarcio

Exactly, overpriced and inferior....

Obviously you're terrible at math, since 50 GB > 30 GB and scratch protection > no scratch protection, therefore superior. From a purely technical standpoint comparing 2 discs, BD is by far superior.

[Ben]

Originally Posted by Aibo

"The tour will also include an advance team of publicity experts who will host a special media preview on Friday mornings in each market."

That is great. Hopefully many of the local television news will
pickup on it also.