LG announces dual-format home theater system

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http://news.ecoustics.com/bbs/messag...81/425807.html

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LG Electronics and Audio Legend Mr. Mark Levinson Unite
for a New Era of Music

New Generation LG Audio Challenges Industry at CES 2008

Seoul, Korea, December 27, 2007 – LG Electronics has announced a bold initiative to become a major player in the global audio market.

The Korean electronics giant will demonstrate two new home theater systems at the upcoming Consumer Electronics Show. Both systems were personally tuned by audio legend Mr. Mark Levinson, who has been working with LG for the past year.

Under his direction, the company's engineering team has developed a range of high-performance/high-value products that promise to send tremors through a complacent industry. "These systems are so good for so little money, it's shocking," Levinson confided. "Even the most jaded audio veterans are going to be completely knocked out."

The two new systems are the AP3133 and the LHT888. The AP3133 is a traditionally-styled high-definition AV home theater system with medium-height multi-driver floorstanding loudspeakers, center channel speaker, surrounds, and powered subwoofer. The system includes a 7.1-channel AV receiver with 150Watts X 7 "ICEpower" output stage, Burr-Brown PCM 1796 24bit/192kHz DAC, multi-input HDMI switching with full 1080p upscaling, HD Radio capability, and Audessey Auto Room Multi EQ Adjustment. The system also includes an LG Super Blu player, dual-format BD and HD DVD player.

For more décor-conscious movie-and-music fans, LG will demonstrate its LHT888 home theater system, a foray into stunning contemporary design. Inspired by the slim elegant form of the champagne glass, LHT888 loudspeakers feature multiple drivers in parabolic housings, each with a tapered integrated pedestal. The system includes a 700W 5.1-channel DVD receiver with full HD 1080p upscaling, USB Media Plus, HDMI output, LG SIMPLINK™ multi-device control (HDMI-CEC), and multi-format playback compatibility—DviX, MP3, JPEG, MPEG, etc.

The AP3133 and LHT888 are merely precursors for more ambitious LG products to come. These new home theater systems will ship at astonishingly affordable prices, permanently establishing LG as the audio leader.

Retail prices will be announced at CES.

LG will make a formal announcement at a press conference the first day of the show, on Jan. 6 at 8 a.m. in the Venetian's Casanova room 501. Demonstrations will take place all day from 9 a.m.-5 p.m. on the 6th, in the Venetian's San Polo room 3501B.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, and DVD players. For more information, please visit www.lge.com.

LG Electronics Digital Media Company (DMC) is a leading producer of DVD players and home theater systems. It has been the world’s best-selling optical storage maker for 9 consecutive years. The company provides digitally integrated products such as audio-video systems, car infotainment, optical storage products, notebook PCs, and PDAs, and is focusing on next-generation businesses.