DivX Certifies Blu-Ray Capable ''UniPhier'' Chip Platform from Panasonic

[zombieflanders]

From their press release:

First DivX Blu-Ray Chip Platform to Power Blu-Ray DVD Players, Recorders and Digital Televisions
2008 International CES

TOKYO & LAS VEGAS--(BUSINESS WIRE)--DivX, Inc. (NASDAQIVX), today announced the DivX® Certification of Panasonic’s “UniPhier®” System LSI (MN2WS0043DA). The “UniPhier” is an integrated multimedia chip platform that enables high-quality video solutions such as DivX playback in a number of product categories, including Blu-ray DVD players and recorders, as well as digital televisions, mobile phones and in-car devices.

The “UniPhier” (Universal Platform for High-quality Image Enhancing Revolution) is the first chip platform to integrate DivX technology into Blu-ray products using a hardware solution. Over 100 million DivX Certified® products have been shipped into the market, including DVD players, mobile devices and more.

“The DivX Certified ‘UniPhier’ System LSI offers our customers a rich and flexible platform for enjoying high-quality video in a broad range of device categories,” said Akito Miyamoto, General Manager of Software and Solutions, Semiconductor Company, Matsushita Electric Industrial Co., Ltd. “The ability of our solution to support DivX decoding, in addition to many other audio and video formats, highlights the power and flexibility of the ‘UniPhier’ architecture.”

“The DivX Certification of Panasonic’s ‘UniPhier’ will provide cutting-edge media capabilities to our mutual partners and enable consumers to enjoy DivX content on new Blu-ray devices,” said Kevin Hell, CEO of DivX, Inc. “By working together with Panasonic, we can improve the media experience and expand consumers’ options for enjoying digital video on a variety of consumer electronics products.”

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience that includes reliable video playback, excellent visual quality and interoperability with other DivX Certified devices.

Note: UniPhier is a trademark/registered trademark of Matsushita Electric Industrial Co., Ltd., in Japan and other countries.

Not to HD DVD fanatics:

This is DivX the A/V codec, not DIVX the long-since dead company behind pay-for-play discs.