Video Business: High-def rivals agree that no agreement is in sight

[zombieflanders]

I think this is from that "rumble" people were talking about earlier: Panel: Consumers will have to choose. Basically it confirms what has been said for going on two years now, that we're in for the long haul. I think this quote sums it up wonderfully:

When asked what the tipping point would be that would push one format to victory, nobody had any clear answers.

Pointing to past format wars in other industry, [Warner's] Nickerson said those most involved would likely say the tipping point “winds up being something that couldn’t be projected because if you can project it, you can affect it.”

[Overseer]

Then level the playing field and have all studios release on both formats. That way it becomes technology vs technology. Allow the consumer to choose from there.

[Aodh]

It would be nice to have more frequent/detailed NPD results or another non-partisan organization reporting on actual sales and statistics for both formats.

[Gnome]

Originally Posted by Overseer

Then level the playing field and have all studios release on both formats. That way it becomes technology vs technology. Allow the consumer to choose from there.

I completely agree with you.
If all the studios supported both formats and BD won I would feel justified in that the Market had made it's choice. I would hope that the same would be true of any BD supporters if HD-DVD won...