http://www.pcworld.idg.com.au/index.php/id;883098340
Rumoured Blu-ray price drop in September
Sony tipped to reduce prices of Blu-Ray players by US$100 in September, and other manufacturers will follow suit.
By Dylan Bushell-Embling (Computerworld)
It is rumoured that Sony plans to drop the price of its standalone Blu-Ray players by US$100 next month.
According to HDGuru, an anonymous source has told Consumer Electronics Daily that
Sony will reduce prices of its entry-level BDP-S350 player from US$399 to $299, and the BDP-S550 from $499 to $399, on September 28.
The source also claims that other Blu-Ray manufacturers will follow suit to retain a competitive edge, with the brands owned by electronics giant, Funai, including Philips/Magnavox and Insignia, to drop the price of their players to US$249 in September.
http://www.smarthouse.com.au/HD/Blu_ray/U6J9P5N3
HD / BLU-RAY
Sony Starts Blu-Ray War By Cutting Prices By $100
By Branko Miletic | Monday | 25/08/2008
According to a number of reports, Sony reportedly intends to cut the price of some of its top Blu-ray players at the end of September by $100. At the time of printing, Sony did not confirm nor deny the report.
This price cut for its top player, the BDP-S350. (i.e. non-PlayStation 3) Blu-ray players by $100 in September, was attributed to an anonymous source cited on the HD Guru Web site.
And the same time a few sources have claimed that a number of budget players manufactured by Funai and sold under the Philips, Magnavox, Sylvania, and Insignia brands will drop to as low as $249 per unit.
In other words, the Sony BDP-S350 would drop from $US400 to $US300, and a new, as yet unreleased model, the BDP-S550, would be sold at around $US400, instead of the $US500 price that was previously announced, according to a report in Crave.
Locally, Blu-ray price tags under $300 means it wont be long until we see $199 sales deals on Blu-ray players at the end of this year from some appliance retailers --all this, just in time for Christmas.