[nextoo]

Finally a post with a hint of logic. That being the case let's follow the logic. Or in this case follow the money.

The studies that have come out this year for the most part claim BR will overtake DVD sometime in 2012. These studies are looking at revenue. Not unit volume.

These studies also attempt to peg the average revenue per unit when BR overtakes DVD. The most common prognostications I've read peg BR selling for around $20 per unit with DVD at $10 per unit.

So in 2012 when BR overtakes DVD and becomes the revenue leader the unit sales will still favor DVD by a ratio of 2 to 1. The unit split will be 66% DVD with 34% of unit volume going to BR.

66% to 34% in favor of DVD in number of units sold. With BR leading in revenue. And DVD leading in popularity - by a wide margin.