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Originally Posted by twonunpackmule
I hope it's actually because the film itself is taking longer to do, and not for some stupid "money" thing.
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the reasoning is twofold, from the article: MONEY, and MONEY. so....blame WB being greedy post Dark Knight success. can you blame them? YES, YES YOU CAN.
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In making the announcement, Mr. Horn stated, "Our reasons for shifting 'Half-Blood Prince' to summer are twofold: we know the summer season is an ideal window for a family tent pole release, as proven by the success of our last 'Harry Potter' film, which is the second-highest grossing film in the franchise, behind only the first installment. Additionally, like every other studio, we are still feeling the repercussions of the writers' strike, which impacted the readiness of scripts for other films—changing the competitive landscape for 2009 and offering new windows of opportunity that we wanted to take advantage of. We agreed the best strategy was to move 'Half-Blood Prince' to July, where it perfectly fills the gap for a major tent pole release for mid-summer."
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